Link Building this Week (47.2008)

Google’s war on paid links seems to have effect. WeBuildPages’ shift away from buying links is a great example of this. The ‘report paid links’ form is scaring webmasters that buy (or have bought) links, because lots of paid links are easy to spot and competitors can -and often will- file a report. While there are still ways to buy links kind of legitimately, I can imagine that it’s quite difficult to have to explain to a client that they’ve received a penalty because of the links you’ve bought for them.

And also:

• Andy Sernovitz explains how you can get a blogger to write about you
• Aaron Wall shows the (link building) differences between long tail and core category words
• Ann Smarty listed a few link building and blog pitch euphemisms
  and talked about keyword rich internal anchor text links
• Michael Martinez wrote a good post about link addiction (and, yes, I am addicted…)