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8 Lessons I’ve Learned From Doing SEO

11 Jan

I just realized that it’s about eight years ago that I learned my first things about online marketing and SEO. It was during an internship while I was studying Marketing Management, and I could’ve never foreseen that this would be of such great influence on the rest of my career. During the past eight years, […]

The Day All Large Companies “Got It”

10 Nov

Everybody who works for an SEM agency, has worked for one in the past, or just visits Fortune 500 company websites from time to time, has probably had this thought at least once or twice; “If only they got it…”. Some websites have much potential, but almost seem to refuse it. Although topping the SERPs […]

Does Someone Have a Green Pen?

27 Mar

Last week, I noticed that the PageRank of dropped from 4 to 2. The PR of all internal pages, such as the Link Value Factors, dropped with two points as well, so this is clearly a manual PageRank penalty. After discussing this with several folks, the only reason I can think of why this […]

Link Building Tips You Can Get From Google’s Guideline Document

14 Mar

I’m sure that you’ve seen Google’s General Rating Guidelines by now. I won’t explain these complete guidelines here, so visit Blogoscoped for a summary or one of the original posts at SEO BlackHat or Brian Ussery for more info about this rater’s guide. When you read these guidelines (I’ve read it before, but it’s great […]

Big Company Internet Marketing: Why Being Small Can Be Better

28 Feb

I came across Joe Pulizzi’s blog post about Why it’s bad to be a big company (and the marketing opportunities that arise for small companies) the other day and think it’s a great subject. Especially at this time, when internet marketing still hasn’t found its way in some of the world’s major companies’ marketing strategies, […]

Rounding Up the Recaps

3 Feb

Are you afraid to miss that breaking news post or interesting discussion, but you don’t have the time to keep up with all the 246 feeds in your RSS reader? Don’t sign up for that Time Management training just yet, but try to follow everything through roundups in stead. There are lots of regular search […]

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