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Building Link Targeted Content That Works: Step 1 of 3 – Researching for Inspiration & Brainstorming for Ideas

16 Apr

There’s no doubt that creating a valuable piece of content is a great way -and maybe even the best way- to attract links. However, when I mention link baiting (or link targeted content), I often get reactions like ‘it sounds nice, but link baiting probably isn’t the way to go for me’, or that ‘building [...]

9 Reasons Why Automated Link Software Sucks

2 Apr

Just recently, someone asked me what automated link software I would recommend. When I asked him if he meant useful tools like Link Diagnosis, he made clear that he actually was looking for software that sends out a bucket load of unsolicited link request emails with the speed of sound to use for his main [...]

Does Someone Have a Green Pen?

27 Mar

Last week, I noticed that the PageRank of Wiep.net dropped from 4 to 2. The PR of all internal pages, such as the Link Value Factors, dropped with two points as well, so this is clearly a manual PageRank penalty. After discussing this with several folks, the only reason I can think of why this [...]

Link Building Tips You Can Get From Google’s Guideline Document

14 Mar

I’m sure that you’ve seen Google’s General Rating Guidelines by now. I won’t explain these complete guidelines here, so visit Blogoscoped for a summary or one of the original posts at SEO BlackHat or Brian Ussery for more info about this rater’s guide. When you read these guidelines (I’ve read it before, but it’s great [...]

SES London 2008: A (Very) Short Recap

25 Feb

Last week, I had the chance to addend the SearchEngineStrategies in London, together with three of my colleagues. For me, it was the second time to attend a search engine conference, the SES in New York last year was my first. Unlike usually, I haven’t seen a lot of reports and recaps of the sessions [...]

Where Do You Start Your Link Marketing Campaign?

11 Feb

For websites that have been around for a while, starting a link marketing campaign is much easier than you might think. There’s no need to go out and hunt for new links straight ahead, because it’s usually much easier, faster and more effective to take a look at nearby data. 1. Internal linking structure Optimizing [...]

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