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Content Marketing: it’s All About Targeting

25 Mar

Early last year, content marketing surpassed link building, when it comes to search volume. It’s definitely not something new, but apparently the term is sufficiently self-explanatory at CEO- and manager level to have earned content marketing a place on the product menus of sales-driven SEO and online marketing agencies. In my opinion, there are two […]

Seven Ways to Become a Better Link Builder

18 Sep

Over a decade ago, I was introduced to the intriguing game of link building for the first time. My very first task was to create a few dozen splogs on freehost domains and to link them all together with exact match anchor texts, so it’s suffice to say that a lot has changed during the […]

The Different Styles of Link Building

13 Jan

In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from […]

How to Promote Existing Content (or Failed Linkbaits)

29 Mar

Any link builder has experienced it at least a few times. You’ve carefully crafted an amazing piece of content. The graphics and the text are top-notch, you’ve compiled a list with highly relevant targets to contact and you’ve dusted off your old Digg profile, since Reddit no longer likes SEOs. As soon as you’ve hit […]

10 Years of Link Building Advice

23 Feb

This is a guest post by Melissa Campbell, Content Manager at Distilled. Link building has been as essential part of search engine optimisation since practically before search engine optimisation was even a thing. A lot of the advice has stayed the same all this time (we’ve all known for ages that the easiest way to […]

Why a Link Analysis is Anything But a Waste of Time

21 Jan

Earlier this week, I came across an article by Michael Martinez about why competitive link analysis wastes your time, which could have been inspired by two posts about the same subject that had been published earlier this week. Although I enjoy reading most of the long posts Michael writes, and I agree with some of […]

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