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In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from [...]

Any link builder has experienced it at least a few times. You’ve carefully crafted an amazing piece of content. The graphics and the text are top-notch, you’ve compiled a list with highly relevant targets to contact and you’ve dusted off your old Digg profile, since Reddit no longer likes SEOs. As soon as you’ve hit [...]

This is a guest post by Melissa Campbell, Content Manager at Distilled. Link building has been as essential part of search engine optimisation since practically before search engine optimisation was even a thing. A lot of the advice has stayed the same all this time (we’ve all known for ages that the easiest way to [...]

Earlier this week, I came across an article by Michael Martinez about why competitive link analysis wastes your time, which could have been inspired by two posts about the same subject that had been published earlier this week. Although I enjoy reading most of the long posts Michael writes, and I agree with some of [...]

I just realized that it’s about eight years ago that I learned my first things about online marketing and SEO. It was during an internship while I was studying Marketing Management, and I could’ve never foreseen that this would be of such great influence on the rest of my career. During the past eight years, [...]

When I tell other people (who know a thing or two about SEO) that I’m a link builder, most of them will instantly associate this with hammering out two dozen link requests an hour. Because of the many, supposedly personalized, link trade requests (preferably three-way) they receive, most people think this is what a link [...]