Monitor the demand for your personal brand

17 Aug

It has been mentioned before, online marketing is like a big popularity contest. When you enter a popularity contest (since you’re probably in to SEO, you already have), you’ll want to know your score. The score for your company and/ or website isn’t very hard to track. Just monitor your rankings, visitors, sales, subscribers or whatever you consider as a score. But how do you measure the popularity of your personal brand? Easy, use search ads. This is also very useful to serve people who search for your name the page that you want them to see.

Have you been busy creating some personal buzz lately? Monitor how often your name is being Googled or Yahoo’ed. Create your own Google Trends. You can easily determine how often people were searching for you (or a username you use), by checking the amount of impressions your ad received. It has to be said that, unlike in real life, having a weird name pays off when you use this strategy. Can you imagine dozens of people with really uncommon names like this? If your name is Mike Johnson, it’s harder to determine if people are looking for you or for that other Mike.

If you don’t want to invest in tracking yourself (which I can’t imagine), you can also let others do it for you. Did you know that there are two services (I know of) that place ads to a page you create for free? I haven’t tested them out, but I’m pretty sure they can be useful to some.

2 Responses to “Monitor the demand for your personal brand”

  1. Mike Johnson August 27, 2007 at 6:53 pm #

    I know *exactly* what you mean about unique names.

    -Mike Johnson

  2. Joy June 7, 2009 at 2:32 pm #

    A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex.

    Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney.

    As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand.