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I’m sure that you’ve seen Google’s General Rating Guidelines by now. I won’t explain these complete guidelines here, so visit Blogoscoped for a summary or one of the original posts at SEO BlackHat or Brian Ussery for more info about this rater’s guide. When you read these guidelines (I’ve read it before, but it’s great […]

A very important (and often overlooked) step in the link marketing process, is identifying the linkerati. If you’re an in-hous, you’ll have to network your ass off and try to build connections with as many relevant journalists and bloggers as possible. If you build links for clients, you’ll have to do some research for every […]

One of the most interesting posts I came across last week was Stoney deGeyter’s collection of link building secrets. This article, which contains link building tips from 12 different link building pros, has some excellent tips. Especially the ones from Hamlet Batista and Peter vd Graaf are certainly worth reading. Another interesting thing to see […]

With lots of folks at the SES last week and the SMX this week, it’s pretty quiet with new link building related posts. On the other hand, that does leave room for recaps of the link related SMX sessions and posts from others as well. While some say that it’s impossible to harm your competitors […]

I am an entrepreneur and hence understand the various small essential aspects of companies. Lst week after complete my read about the Amazing Selling Machine Review, I came across Joe Pulizzi’s blog post about Why it’s bad to be a big company (and the marketing opportunities that arise for small companies) the other day and […]

Because most Americans are at the SMX right now, this must be the perfect time for me to write a post targeted at all my Dutch (and Belgian) readers. Normally I don’t geo target my blog posts, but in this case I’ll make an exception :) One of my colleagues decided it’s time to move […]