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Every two years, SEOmoz ask dozens of search marketing professionals to share their opinions on several (possible) search engine ranking influencing factors, and they’ve just released this years edition. It’s funny to see that, although I hear and read about ‘links getting devalued as a search engine ranking influencing metric’ more often, 80% of the […]

Although July (just like August) usually is a quiet month in terms of news and good content, I still came across quite a few interesting link building related posts last month. A good link marketing strategy contains several different tactics. You want to avoid *just* having link spikes, and should aim for a natural link […]

Recently, I installed the Broken Link Checker plugin for WordPress, to keep an eye on my outgoing links. You could also use Xenu Link Sleuth to do this, but having a plugin doing this regularly, and to see the broken links show up in your WP dashboard makes it much more actionable. And even better: […]

Yes, I know that I have already explained where you can start your link building campaign, but, actually, a link building campaign begins even before you start analyzing the current situation, and far before you start building new links. It starts with asking the right questions. In this post, I’ll mention a few questions that […]

It’s been pretty quiet here lately, so it’s a good thing that there were quite a few good link marketing related posts published on other places that I can point you to. Don’t worry, the post frequency here will increase again soon. Hopefully :) Link research is a very important part of a link marketing […]

A good link building campaign starts with a proper strategy. While some think that a goal like ‘obtaining more links’ is sufficient, there are lots of more goals that you can set for your link building campaign. All these different types of goals also show you that -although pitching your site is part of a […]