Link Building this Week (42.2008)

Last week, Google added very useful data about crawl errors to the Google Webmaster Tools console. Like both Matt Cutts and Jennifer Laycock already mentioned, this is a great addition from a link building perspective. With the “download all sources of errors on this site” option, you can download a list of link building targets who already link to you, but to a non-existing page. Starting a link building campaign just became even more easy.

Aaron Wall wrote a post titled ‘How much is a link worth?‘, which is yet another great read for everybody who’s trying to determine link value based on just a few indicators. Although general relevance, link location and anchor text sure are important, there are a LOT more factors that play a role.

And also:

• Gyutae Park listed The 3 strategies of link building
• Ann Smarty shows that link building for e-commerce sites isn’t just about paid links
• Michael Martinez wrote a great post about How to do link flow analysis
• Justilien Gaspard discussed Content promotion for link marketing
• Eric Ward not only mentioned how Joe the Plumber can help you with your link building campaign, but he also wrote about the great link race
• Josh Garner provided a few solid tips for determining a good directory