Link Building this Week (29.2008)

Dave Eaves published the results of an excellent piece of research; he tried to determine how good the mainstream media are at linking out. It would be quite interesting to track conduct this research on a regular basis in order to see patterns. For example, I noticed a drop in outbound links from specific news websites after the last Pagerank massacre. This would require a LOT more manual work, though…

Dave Harry provided a few excellent tips on how you can use keyword research to diversify your link profile. Although he maybe went a little bit too far into depth, his post is a great read for “understanding the role that your keyword research can play as far as designating and assigning related link texts”.

And also:

• The ROI of a link – Angela Moore
• Huge drop in Google traffic? Check your links! – Barry Schwartz
• It’s a link, Jim, but not as we know it – Scotie
• Search engines and link reputation: what’s yours? – Jeffrey Smith
• Here’s how India can be good for your links – Roger Montti
• Internal links and my high school evolution – Sage Lewis
• Market networking for link building and rep management – Dave Snyder