Link Building this Week (02.2008)

During the past week, I came across two outstanding posts. The first one is XMCP’s Guide to effective link building, which contains a lot of useful tips to consider while working on your link marketing strategy.
Another great post was Justilien‘s column at SearchEngineWatch, named The top 5 SEO and Link Building Challenges for 2008. Just like Justilien, I am also a bit concerned about the fact that webmasters are getting more and more afraid of linking out. Google’s anti paid link campaign has already resulted in the fact that some journalists of newspaper websites that got hit during this crusade will think twice before linking out to an other website.

Patrick of 10e20 gave his linkbait graphics post of last week a great follow up by showing how he would approach a specific case. Rand also wrote another post about the same subject, he provides some great tips on how to let your linkbait stand out from the crowd.

And also:

• I love guerilla marketing, so I really liked these 5 off line promotion techniques
• Joost de Valk made a great plugin that turns scrapers into link building machines
• Buying links? Make sure not to trigger one of these 9 signs of a paid link
• Wayne Liew provides 10 Ways to get constant post level links