During the past two years or so, infographics have turned from ‘a creative, new way to build links’, to the 2010 version of a Top 10 list. It’s quite common that over 50% of the titles on Digg’s front page contains [INFOGRAPHIC] during business days.
Just like with regular content, I’ve seen examples of infographic guest posting, and companies that pay other webmasters to host their completely off-topic infographic. Not very creative anymore…
This doesn’t mean that you should remove infographics from your list with link building tactics. You just have think very well about the message you want to bring across, and very creative when it comes to delivering this message.
A very good example of this was sent to me earlier this week by Chris Tynski of Voltier Creative, an SEO company in Miami. I don’t link out to link building or SEO infographics very often (maybe except for the link building monopoly game we created ourselves :) ), but good infographics deserve a mention.
Besides the wonderful design and the excellent story it tries to tell, the best thing about this infographic is that it hardly needs any pushing to get tweeted about or linked to. You don’t have to publish it as guest content, and you certainly don’t have to pay to get it published. All you have to do is send out a small, easy email to a few dozen people to get the ball rolling.
Chris allowed me to publish his email (thanks for that, Chris!), which he used to make people aware of the infographic that his company created.
I’m a longtime reader of your blog. You consistently write posts that have actual takeaways for SEO’s, internet marketers, and bloggers and I love to read your new posts.
My company Voltier Creative just published a really cool infographic about the best practices for creating a successful piece of linkbait, and I think the readers of your blog would love to see it. I’d really appreciate it if you would take a look, and if you like it, link to it or tweet it.
I’m sure you get lots of requests like this, but I’m confident you will think this is cool and will want to share it. If not, thanks so much for your time.
Here is the link: http://voltier.com/2010/11/02/lifecycle-of-linkbait-infographic/
Now it could use some work on the personalization (maybe include my name and a link to a post that you enjoyed reading, to show that you actually *do* read my blog), but apart from that, I think it was a great email. Not too much information, not being overly salesy or pushy, and confidence that is backed up by a solid infographic.
That’s how you build traffic and links with infographics.