Link Building this Month (11.2010)

1 Dec

Although link building via press releases can be very efficient, I rarely see examples of people trying to get the maximum out of their PR strategy. Either they don’t bother (and don’t do it at all), or they take the cheap and easy route, and see their press release end up at FFA PR websites and news scrapers. In case you’re not convinced by the effect that a press release might have, I’d advize you to read both Merrick Lozano’s PR tips and the success story of Blekko’s launch.

Two additional tips:
1. Set up some Google Alerts to spot mentions of your press release that don’t link back, which you can turn into links quite easily.
2. Don’t forget social. Social link building can also play a role in your press release strategy, especially if you have a large user base, as your community could help you to build links.

And more great articles:

PS – This is the last edition of Link Building this Month of the year, as I will be listing the best posts of the year later this month. Have you read (or written) a post that definitely should be included in this yearly roundup? Drop me an email, leave a comment, or let me know via Twitter.

3 Responses to “Link Building this Month (11.2010)”

  1. Carly December 1, 2010 at 5:52 pm #

    Thanks for sharing the posts, I’m going to spend a bit of time checking them out this evening, especially because we’re snowed in here!

    I’ve also offered several resources on my blog too, including a folder of really good bookmarks (categorised by type) that people can download for their browser, which is my personal collection and includes hundreds of links. I also wrote a post detailing my methods for finding niche communities to participate in, which users can join, build social profiles and gain influence from, helping their SEO efforts. Thanks, Carly :)

  2. Napoleon Suarez December 1, 2010 at 6:35 pm #

    Thanks for including me in your roundup here. This is is very humbling. I have been reading your blog for a while now and I have learned a lot from what you have posted. It feels great to know that now someone may be able to learn something from what I have written.


  3. John December 16, 2010 at 7:18 am #

    I feel that Link Building is hard to implement at first because there are so many social media out there. You must open an account, invite your friends, set up an API for your web page, and finaly write a lot of material before you get noticed by the search engines. In conclusion, it still takes a lot of time initially but latter it runs itself.


    SEO Expert and Marketing Manager