The Different Styles of Link Building

13 Jan

In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from each of these three elements.

In general, when you lack one (or more) of the elements, you’ll have to compensate it with one or more of the others.

So if you have maximized Budget, Content and/ or Outreach, these are the link building styles that would probably suit you best. (click to enlarge)

19 Responses to “The Different Styles of Link Building”

  1. Michael January 13, 2012 at 5:19 pm #

    Nice Venn diagram, Wiep. Good to see you back on the blog.

  2. Ken McGaffin January 13, 2012 at 5:50 pm #

    Wiep, you’re fucking invincible!

  3. Jacques Bouchard January 13, 2012 at 6:19 pm #

    … and perhaps, just a dash of luck mixed in!

    Love the Venn diagram! This is exactly the kind of thing my freelance clients need to see to simplify things for them.

  4. Tanner Christensen January 13, 2012 at 9:47 pm #

    Undoubtedly the largest element (next to content) which you’ve left out of the diagram is: network.

    If you have a large network of fans/followers, you don’t need to worry so much about budget or outreach. Your network will do the work that those two areas would for you.

    Still, I dig this. Nice work.

  5. Jacques Bouchard January 13, 2012 at 9:54 pm #

    Tanner — and McDonald’s doesn’t need to tell people they sell hamburgers. In my opinion, networking and working to increase visibility is always a great idea, even for well-established online entities.

  6. Jon Cooper January 14, 2012 at 2:57 am #

    YES! New post from Wiep :)

    I might be using this venn diagram in the future (with a link back of course).

    The only thing is if you went into details on the budget part – Yes, I get content, it’s so cliche these days I’m honestly sick of hearing it. I get outreach, because I’m (of course) a link builder, but budget is broad. What exactly are you using your budget on in a campaign? There are so many options that it would be stupid to just say a few examples.

    Would love some explanation on that one WIep :)

  7. Wiep January 14, 2012 at 10:29 am #

    @Jacques: A little bit of luck is always welcome :)

    @Tanner: Nice addition. In my opinion, your network directly influences the quality of your outreach and is therefore part of Outreach, but you could list it separately as well.

    @Jon: How you should use your budget depends on your situation. What are your technical possibilities or limitations, what is the general approach in your industry, what is the amount of risk you’re willing to take, etc. It actually is a lot more complicated than this Venn diagram :)

  8. Anita Clark January 16, 2012 at 12:38 am #

    Nice use of the Venn Diagram to illustrate your point…getting to that invincible sweet spot is what we all seek.

  9. Chande January 16, 2012 at 5:58 pm #

    I would say that budget is more important than other, either in pure coverage buying, link buying, content creation, link opportunity research etc.

    As Wiep said, it is more complicated that this diagram.

  10. Asad Wahab January 16, 2012 at 6:19 pm #

    Hi Dear,

    I loved the diagram, and till the budget and content, its easily understandable for me, but I am a bit confused about the outreach! Can you please clarify or explain a bit?

    I am not a very high end expert of SEO, so simple language will be preferred. :)

    Thank you!

  11. Altiona January 16, 2012 at 6:28 pm #

    When I read Tanner’s comment, I was thinking a while like “uh, I thought I know what outreach could mean but seams I don’t”. But then I see Wiep explained. And yes, I was wright. :)
    Great post (and diagram). And thanks you reminded me on great days I was doing math. :)

  12. riyas January 16, 2012 at 8:09 pm #

    Nice. Loved it!
    thanks Wiep

  13. IDCx January 17, 2012 at 2:16 pm #

    Wiep! thanks bang on! great visual this to help a team think about a cross channel approach to delivering results, the content sphere got me most excited as this one is coverage hustler and thats got to be good in link building! Its hard to see big G punishing someone for putting out content to define on page content…

    Love it, great visual!

    iDCx

  14. Joe Griffin January 24, 2012 at 5:38 pm #

    Well said good sir!

  15. Ryan Burnsworth February 10, 2012 at 12:28 pm #

    Fucking Invincible.
    That is where I like to be…LOL
    Great post.

  16. Bibiano Wenceslao February 27, 2012 at 3:27 am #

    Nailed it. I’m bookmarking this for future reference… to show to clients. :)

  17. Lorry Drop February 29, 2012 at 4:44 am #

    I would these days you need more luck than anything. With google manual reviews it became almost impossible to full the system – yes you can do it for a bit, but sooner or later they will catch you.

  18. Puget SEO March 2, 2012 at 8:03 am #

    Fucking Invincible. Awesome…

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