You sure want to prevent having to tell your customer that his or her website isn’t linkworthy. After all, link building for crappy websites can be pretty difficult. With the right link bait inspiration, you’ll be able to create good content (such as a nice list post), but -unlike some seem to think- this doesn’t guarantee incoming links yet.
- Rand Fishkin shows how the link graph works
- Google mocked a link exchange request (pretty funny)
- Patrick Altoft signals that anchor text has less weight in Google’s algorithm
- Jason Lee Miller wrote about a tear in the link economy fabric
And interesting stuff from the SES in San Jose: