A very important (and often overlooked) step in the link marketing process, is identifying the linkerati. If you’re an in-hous, you’ll have to network your ass off and try to build connections with as many relevant journalists and bloggers as possible. If you build links for clients, you’ll have to do some research for every client and try to reach the most important ones. Next to using your own network, of course.
Still struggling with identifying the linkerati after reading Lyndon’s post? Than make sure to read the 17 tips for getting bloggers to write about you. This post at InformationWeek was written by Cory Doctorow, editor at BoingBoing, and therefore linkerati himself. Bookmark this post and print it out as well, because these tips are excellent. In fact, it’s a guide to getting links from BoingBoing :)
- Rand Fishkin recaps the keynote of SEMpdx; The bizarre economy of paid links
- Hamlet Batista explains what Link Mass is
- XMCP made a list of 7 tips for link farming in modern Google
- Aaron Wall asks when you can stop building links. Well, probably never.
- Bob Massa explains how you can easily squeeze the juice out of the low hanging fruit
- Anti Link Building dead? Dave Naylor shows that it probably isn’t.
- Barry Schwartz shows that 65% of all SEOs prefer old links over new ones.
- Loren Baker shared his link building philosophy, which really is a great read.
- Debra Mastaler talks about link prostitution and about building links while you sleep. Now THAT’s matching two posts together…
- Matt Cutts cleaned op his drafts list with this link building post.
- Ann Smarty asks if commenting on blogs as a link building strategy is link spam. If you do it properly, I certainly don’t think so, Ann ;)
- Sage Lewis explains the first SEO link building rule: never buy paid links… until now
- Jeffrey Smith gives tips on how you can balance the diversity, velocity and volume of your links
- Ann Smarty (again) posted an FAQ about Linking in and out
- Michael VanDeMar writes about why creative thinking must come first when you’re link baiting
- Updated with: Aaron Wall states that all general directories have died now (thanks for the suggestion, Dan)
It was quite a long list this week, but feel free to leave a comment or to drop me a note if you think I still missed something that was worth mentioning ;)