SEO seems to have a questionable reputation, unfortunately, which is comparable to the reputation of car salesmen and lawyers. I’m sure that, like in any other industry, over 80% of the people working in it has the best intentions, but it’s tactics like this and threads like this that give both the 80% and the other 20% a bad name. That’s just how things work, and “92 reasons why SEOs are God’s gift to humanity”-type posts usually only make it worse. You are now a car salesman, deal with it.
Now on to today’s main concern for many of these SEOs: getting links (legitimately). One way to get links is via PR. And although many news websites and journalists don’t link out very often, there are still lots of ways to get links from newspapers. Just make sure that your pitch is ok, that you’re pitching the right person in the right way, and you’ll double your chances of success. Keep in mind, though, that influence != popularity.
And more great articles:
- 5 Link building questions that make me die a little inside – Jennifer Van Iderstyne
- An infographic case study – Ken Lyons
- Five things I’ve learned about paid links – Melanie Nathan
- Link building expectations formula – George Fisher
- 124 eCommerce link building queries – Garrett French
- Market research for link building – Paddy Moogan
- Link building techniques: risk vs. reward – Ian Lurie
- 7 Different visualisations of link profiles – Tom Critchlow
- How to promote link worthy content – Arnie Kuenn
- Investing in link building – Mike Pantoliano
- SESSF link building live blogging – Garrett French
- ASE link building live blogging – Lisa Barone