SEO is Dead

Actually it really isn’t, but a headline like this always attracts lots of links and tweets from people in the industry, so I thought I’d give it a try as well. Now I’ll just sit back and watch the links pour in.

When I was talking at Distilled‘s (excellent!) ProSeo event earlier this week, this actually was one of the things I mentioned. When doing link research, it’s not important to find out where people link to, but to learn why people link out to those sources. Try to find out what makes people link in an industry or niche you’re targeting. Find out what people like, or what the industry’s red cloth is. For SEO’s, it’s still “SEO is dead”, apparently.

PS – No, I’m not linking out to any of those SEO is dead-type posts or reactions. That red cloth simply does not work on me, so you’ll have to find another one if you’re trying to bait me :)