There are lots and lots of link building tools, but good and useful link building tools are very rare. LinkDiagnosis and Majestic SEO are both awesome for analyzing purposes and both SEObook and Internet Marketing Ninjas offer a few great other (paid) tools for link building. But that’s about it.
Earlier this week, however, I received an email from the folks at BuzzStream, a new ‘Relationship and link building tool’, offering a peek at what they’ve built. Although the tool is still in beta, it already looks very promising. From their site:
BuzzStream for Link Building is a fully integrated set of tools designed to help you gain inbound links and improve search rankings in a systematic, fully scalable way. The secret lies in creating more effective outreach, by streamlining link research and dramatically enhancing your tracking capabilities.
BuzzStream for PR and Social Media Marketing is an integrated web-based toolset that can help you manage and optimize your word-of-mouth marketing activities. The key is more effective relationship-building — in a manageable way.
A nifty functionality is the BuzzMark bookmarklet, that -when you click on it- scans for the contact info and some additional data of the website you’re visiting. This tool can save you a lot of time, and other BuzzStream features can save you from a lot of data entry and frustration as well. The BuzzStream Team -Jeremy, Paul and Pam- are blogging and Tweeting quite actively, in order to receive more input from the audience and improve the tool even further. Dedication builds better tools.
The best thing about the tool, in my opinion, is that they don’t want to automate the entire process of link marketing, but they want to make the process easier. It’s not link building software, but a link administration help.
The good folks of BuzzStream had 20 spare Beta invites laying around, which means that I can offer access to the (still free) service to the first 20 people who leave a comment (or drop me an email).