Why you should optimize your LinkedIn profile links

There is enough info available about how and why to use LinkedIn and how you can add links to your profile. But why would you neglect optimizing your profile links, by leaving out the anchor text?

Recently, I came across two profiles with links that didn’t have one of the standard LinkedIn anchor texts, but also dind’t have a “polluted” anchor text. This means no company names, high competitive keywords or common anchor texts. In both cases it were links with a (pretty) unique anchortext.

Here’s Michael Gray’s profile. There are three links listed in his profile. Two of Graywolf’s links aren’t anchor text optimized (the ‘My Company’ and ‘My Blog’ links) and one has a customized anchor text (Central Hub Website). Now check out Google’s search results.

Example number two is Peter vd Graaf’s profile. Peter has also optimized one of his three links; the link to his SEO workshop page has an optimized anchor text (not anymore; see comments). If you check the Google search results, you’ll notice that this page also ranking quite high (please note that the page’s language is Dutch, so I had to adjust the query language a bit).

In both cases, the anchor text used has no occurances on the page. I guess this is LinkedIn Google Bombing :)

Want to use these powerful links more efficiently? Edit the links in your profile.

In stead of filing your links under “My Blog” or “My Company”, you can file them under “Other”. Other means anchor text.

Fill in the anchor text of your choice and save the settings. Link back to your LinkedIn profile to get the links indexed (if it isn’t indexed yet) and you just received three powerful links.

Related posts:

  1. Need More Proof that Links are (Still) Important?
  2. Easy Links: Send A Thank You Note
  3. A Good Alt is Better Than a Bad Anchor

About the author

This entry was contributed by Wiep

32 comments on this post

Aug 24, 2007 - 05:08:27

Thanks for the tip on optimizing my other two links from LinkedIn as well. Normally I don’t really care for my own websites to score. Just the IDMK workshop needed some help. But you might want to edit your post, because, now all my anchors are optimized. Again, thanks for the tip!

David says:
Aug 24, 2007 - 08:08:39

Awesome.

Too bad that will lead to likely even more spam in Linkedin.

Hypotheek says:
Aug 26, 2007 - 08:08:59

Thanks alot, was already busy with linkedIn for a while, but didnt notice the option for direct linking.

Wiep says:
Aug 26, 2007 - 12:08:16

@Peter: No problem, glad I could help ;)
@David: I certainly hope not…

Aug 26, 2007 - 11:08:56

Think it’s too spammy to also change your personal URL too?

Aug 27, 2007 - 03:08:23

@ David, Spammers have been using Linkedin for quite a while.
@ Todd, Profile Spamming is all about using keyword rich domains. If the main domain doesn’t have it people sometimes create subdomains e.g. keyword-rich.mydomain.com — This is Forum Profile Spamming 101.

Ginger says:
Aug 27, 2007 - 03:08:09

Thank you for this helpful info. I an new at this stuff but I am going to try what you have reccomended

Wiep says:
Aug 27, 2007 - 08:08:33

@Todd: I wouldn’t use a /keyword-rich-profile-name/ for your personal LinkedIn profile ;)

Nico says:
Aug 27, 2007 - 12:08:18

Excellent, thanks for the tip. Any cases known of profile spamming on linkedin, like creating multiple profiles?

Aug 27, 2007 - 04:08:59

@weip, true true, that’s why I thought i would toss up the question first before I looked like too much of a scum-bag… lol

Sep 6, 2007 - 04:09:12

i did it a while ago ;)

Feb 27, 2008 - 11:02:20

I just costed me a minute to update my L-profile. Thanks a lot.

Zack Katz says:
Jun 12, 2008 - 05:06:41

I was about to write an article about this exact tip on my blog, but I wanted to make sure I wasn’t repeating myself. Thanks for this simple, helpful, SEO tip!

Jun 27, 2008 - 11:06:57

Weren’t the linked in links changed to 302 redirects a few months ago? Is anyone still seeing link juice being passed?

jasper says:
Nov 23, 2008 - 02:11:17

Really helpful post. I did not know that this was possible in Linkedin. Google see the link in the profile, but now I know how to upgrade it for SEO. Thanks for this posting! regards, V

Nov 26, 2008 - 09:11:07

Just come across this post and updated my profile at linked in great idea. looking to update all my other profiles where i can.

Dec 9, 2008 - 12:12:32

Thanks for this. I had a linkin profile but was not using for any seo purposes.

Feb 10, 2009 - 05:02:21

Yep Hyper Dog Media, they seem to be redirecting these links.

Mar 14, 2009 - 02:03:35

I think the juice stopped flowing. There is still comming some direct traffic from it but that’s all i think. I tryed it with some small niche words.

Mar 23, 2009 - 07:03:02

Never bothered to make a linkedin profile.
Now I know why should I have one !! Thanks a ton

Mar 26, 2009 - 02:03:24

Thank you very much! This is very useful information for me and my colleagues.

Apr 6, 2009 - 01:04:37

Thanks for your efforts to explain things so those of us that are a little challenged can not only comprehend them but also implement them. I’m posting links on my blog so others can benifit from your information.

Olaf says:
May 28, 2009 - 06:05:48

Thanks for this tip! I will trie this

Aditya says:
Aug 10, 2009 - 08:08:10

Thanks for the tip! I’ve a linkedin profile, I’ll use it for seo purposes.

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