Why you should optimize your LinkedIn profile links

24 Aug

There is enough info available about how and why to use LinkedIn and how you can add links to your profile. But why would you neglect optimizing your profile links, by leaving out the anchor text?

Recently, I came across two profiles with links that didn’t have one of the standard LinkedIn anchor texts, but also dind’t have a “polluted” anchor text. This means no company names, high competitive keywords or common anchor texts. In both cases it were links with a (pretty) unique anchortext.

Here’s Michael Gray’s profile. There are three links listed in his profile. Two of Graywolf‘s links aren’t anchor text optimized (the ‘My Company’ and ‘My Blog’ links) and one has a customized anchor text (Central Hub Website). Now check out Google’s search results.

Example number two is Peter vd Graaf’s profile. Peter has also optimized one of his three links; the link to his SEO workshop page has an optimized anchor text (not anymore; see comments). If you check the Google search results, you’ll notice that this page also ranking quite high (please note that the page’s language is Dutch, so I had to adjust the query language a bit).

In both cases, the anchor text used has no occurances on the page. I guess this is LinkedIn Google Bombing :)

Want to use these powerful links more efficiently? Edit the links in your profile.

In stead of filing your links under “My Blog” or “My Company”, you can file them under “Other”. Other means anchor text.

Fill in the anchor text of your choice and save the settings. Link back to your LinkedIn profile to get the links indexed (if it isn’t indexed yet) and you just received three powerful links.

32 Responses to “Why you should optimize your LinkedIn profile links”

  1. Peter van der Graaf August 24, 2007 at 5:21 pm #

    Thanks for the tip on optimizing my other two links from LinkedIn as well. Normally I don’t really care for my own websites to score. Just the IDMK workshop needed some help. But you might want to edit your post, because, now all my anchors are optimized. Again, thanks for the tip!

  2. David August 24, 2007 at 8:55 pm #


    Too bad that will lead to likely even more spam in Linkedin.

  3. Hypotheek August 26, 2007 at 8:38 am #

    Thanks alot, was already busy with linkedIn for a while, but didnt notice the option for direct linking.

  4. Wiep August 26, 2007 at 12:20 pm #

    @Peter: No problem, glad I could help ;)
    @David: I certainly hope not…

  5. Todd Garland August 26, 2007 at 11:00 pm #

    Think it’s too spammy to also change your personal URL too?

  6. GotanRaider August 27, 2007 at 3:32 am #

    @ David, Spammers have been using Linkedin for quite a while.
    @ Todd, Profile Spamming is all about using keyword rich domains. If the main domain doesn’t have it people sometimes create subdomains e.g. keyword-rich.mydomain.com — This is Forum Profile Spamming 101.

  7. Ginger August 27, 2007 at 3:59 am #

    Thank you for this helpful info. I an new at this stuff but I am going to try what you have reccomended

  8. Wiep August 27, 2007 at 8:37 am #

    @Todd: I wouldn’t use a /keyword-rich-profile-name/ for your personal LinkedIn profile ;)

  9. Nico August 27, 2007 at 12:54 pm #

    Excellent, thanks for the tip. Any cases known of profile spamming on linkedin, like creating multiple profiles?

  10. todd garland August 27, 2007 at 4:22 pm #

    @weip, true true, that’s why I thought i would toss up the question first before I looked like too much of a scum-bag… lol

  11. microdesign webdesign September 6, 2007 at 4:39 pm #

    i did it a while ago ;)

  12. Marnik DHoore February 27, 2008 at 11:01 pm #

    I just costed me a minute to update my L-profile. Thanks a lot.

  13. Zack Katz June 12, 2008 at 5:55 pm #

    I was about to write an article about this exact tip on my blog, but I wanted to make sure I wasn’t repeating myself. Thanks for this simple, helpful, SEO tip!

  14. Hyper Dog Media June 27, 2008 at 11:50 am #

    Weren’t the linked in links changed to 302 redirects a few months ago? Is anyone still seeing link juice being passed?

  15. jasper November 23, 2008 at 2:59 pm #

    Really helpful post. I did not know that this was possible in Linkedin. Google see the link in the profile, but now I know how to upgrade it for SEO. Thanks for this posting! regards, V

  16. Richard Smithers November 26, 2008 at 9:54 pm #

    Just come across this post and updated my profile at linked in great idea. looking to update all my other profiles where i can.

  17. Fuze Design December 9, 2008 at 12:26 pm #

    Thanks for this. I had a linkin profile but was not using for any seo purposes.

  18. Salt Websites Valencia February 10, 2009 at 5:57 pm #

    Yep Hyper Dog Media, they seem to be redirecting these links.

  19. FJT Roukens March 14, 2009 at 2:41 am #

    I think the juice stopped flowing. There is still comming some direct traffic from it but that’s all i think. I tryed it with some small niche words.

  20. The web feed March 23, 2009 at 7:19 am #

    Never bothered to make a linkedin profile.
    Now I know why should I have one !! Thanks a ton

  21. I. van der Elst March 26, 2009 at 2:17 pm #

    Thank you very much! This is very useful information for me and my colleagues.

  22. Lowell Nickens April 6, 2009 at 1:19 am #

    Thanks for your efforts to explain things so those of us that are a little challenged can not only comprehend them but also implement them. I’m posting links on my blog so others can benifit from your information.

  23. Olaf May 28, 2009 at 6:21 pm #

    Thanks for this tip! I will trie this

  24. Aditya August 10, 2009 at 8:20 am #

    Thanks for the tip! I’ve a linkedin profile, I’ll use it for seo purposes.

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