I personally try to be as white-hat/ethical as I can be. So if I have the opportunity to go to a conference like this I’ll befriend those who have the same values as me and take in information that aligns itself with my values.

I think some part of every industry is bad. There is little regulation in this industry because of it’s enormous and international nature.

It’s all about the links baby.

So when people say it’s fake linkbait, I don’t get it. As I don’t care if people do not believe it, I only care if people link.

How do you get people to link? You excite them. The interesting thing is the people who hated what I did actually helped me by keeping the debate going and keeping me in the public eye. Most of these people have a very low rep in the industry and are not really known for anything except complaining about others success.

I didn’t have one person come up to me and say they didn’t like what I did, in fact quite the contrary. I have found only a small, vocal group didn’t like it and when I ask people what they think of them, no one seems to have a good word to say about them.

No juice. No credibility. No problem.

However, like Julie said, this post isn’t just about a specific presentation or speaker, it’s about a session that I thought was actually pretty good.