Link Building this Week (25.2008)

During conference season, you always see lots of (link building related) interviews pop up left and right, and apparently, it’s that time of the year already. Eric Enge interviewed Matt Cutts (and Brent D. Payne ‘translated’ the interview), Jason Billingsley captured Stephan Spencer on video and Patrick Altoft asked Lyndon Antcliff some interesting questions about linkbait.

Rand Fishkin basically wrapped up the whole paid link debate, and sketched the current situation with a few interesting examples. I know that this topic has already been covered way too many times, but I still feel that it’s wrong to see situations like at SearchEngineGuide. They had to add ‘Unpaid placement‘ to their link to FreeFind.com, in order to avoid a possible penalty…

And also:

• Need some local link building inspiration? Read David Mihm’s excellent Local Ranking Factors
• Christopher Angus explained how you can set up a successful linkbait without the social networks
• P.J. Fusco stated that link building starts at home, Chris Garrett touched the same subject as well.
• Forum addict Barry Schwartz pointed to a thread where Google stated again that, ‘in theory’, competitors can’t hurt your rankings with bad links.
• Roger ‘Martinibuster’ Montti started a great discussion with his Link Theme Pyramid thread at WMW (hat tip)
• Lisa Tarticchio covered the linkbait/ PR session at the SES Toronto
• Widgetco uses its customers for link building, and Rand shows that this tactic works
• Everett Sizemore guest blogged about fortifying external links and laundering link juice
• Micheal Martinez talked about the trends in link building since 2004 and about how to classify your links to improve your ROI
• Jennifer Laycock is a big fan of relationship based link building, and she explains why