How Not To Pitch Your Services (Or Send Out Link Requests)

20 Oct

Last week, I received an email of an Indian link development company, pitching their services. Normally, these emails end up in my deleted items without reading, but for some reason this email caught my attention. Not that I am interested in outsourcing link development campaigns, but the formatting of the email was pretty unusual (emphasis mine, but original formatting):

Dear Sir \ Madam,

We are a Delhi-NCR, India based, and leading web services company with main competency in link building, working as an outsourced vendor for many reputed SEO agency based in USA, UK, Canada and Australia.

We have a dedicated team of 66 professionals to serve you. We build the natural quality and theme based links as one-way or reciprocals links with our manual process.

We always adopt the ETHICAL LINK building process/White hat technique; also follow the guidelines of Google and major search engine for SEO result.

We strictly work on performance basis and can assure you of getting quality links for your site as well. Our links building service will help to increase the link popularity of your website.

We follow a Agency Client Oriented Approach in our process, as sign-up the NDAs( Non-Disclosure Agreement), effective online project management tracking tools, timely and smooth communication etc.

We are looking forward starting a long and healthy business relationship with you.

We will be happy to AMAZE you with our work. I will really appreciate you please let me know your link building requirement.

Kind Regards,

Notice how every single sentence starts with either ‘We’, “I” or “Our”? If this is how you pitch your services (or send out any email), there is no way on earth that I will ever outsource any link development related task to you.

10 Responses to “How Not To Pitch Your Services (Or Send Out Link Requests)”

  1. October 20, 2008 at 7:54 am #

    that was actually funny. but he succeeded in grabbing your attention.. hehe

  2. Tertius October 20, 2008 at 7:59 am #

    I suggest you send this blog post to him/them/those guys. They might just increase their volume of new customers… They probably will.

  3. Joel Drapper October 20, 2008 at 11:16 am #

    LOL. That’s funny!

  4. Eugene October 20, 2008 at 6:24 pm #

    Now everyone is talking about the American economy and eclections, nice to read something different. Eugene

  5. Rebecca October 24, 2008 at 2:21 am #

    I got that one, too, so I’d add “really poor targeting” to the much larger sin of “complete self-centeredness.” And could we also add “grammatical errors”?
    But I actually sent the “read” receipt the first time, because they sounded so earnest. Not the second time. Sounding earnest only gets you so far.

  6. Tom Broekhoven October 24, 2008 at 9:26 am #

    Had a few of these e-mails lately. Some are just fun to read. Two weeks I received one with the the message that they allready added some links towards our website. Nice try but those links allready existed for over a year.

    What I would like to see in one of those e-mails:
    – Some knowledge of the website
    – Some best practices

  7. Rethink SEO October 27, 2008 at 7:41 pm #

    Love it!

  8. Aidan October 31, 2008 at 5:00 am #

    I get that same email a few times a week. The best bit is:

    “We always adopt the ETHICAL LINK building process”

    They email us out of the blue.

    Even though there are no contact details on our site.

    Some people just don’t get it.

  9. Sint Smeding November 11, 2008 at 12:06 pm #

    You could send them a reply saying you’re not interested, starting every paragraph with the word ‘You’. Maybe they get the point ;-)

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