Link Marketing this Month (02.2009)

Welcome to the second edition of link marketing this month, which highlights some of the most remarkable, interesting and/ or funny link marketing related articles of last month. One of these articles was Rob Bothan’s Link building is not just for SEO. Also, Dave Harry’s view on How search engines detect paid links, Mike Thelwall’s post about language and linking and the -a little bit less scientific- 9 tips for effective link aquisition by Garrett French were all definitely worth a read.

Because almost everybody seems to be baiting for links nowadays, it is becoming more and more important to create content that’s more remarkable than ever. This starts with a good analysis of what works (or worked in the past), a solid brainstorm session and some field research. After that (and after you’ve defined your goals), it’s simply creating well aimed content that can get it’s point across, targeting the audience you’ve identified earlier (based on your research and analysis) while avoiding common pitfalls, and watching your linkbait campaign move through its cycle. If you put it like this, it looks pretty easy, huh? :)

And also:

• Sustainable link equity – Eric Ward
• 10 Link opportunity segments that increase link acquisition efficiency and conversion rates – Garrett French
• A link builder is born: learning to crawl before you walk – Melanie Nathan
• Is link building a PR function? – Eric Enge
• Integrating marketing campaigns with link development – Justilien Gaspard
• Who owns link building? – Eric Ward
• 7 Reasons why link building needs patience – Erik-Jan Bulthuis
• 55 Link opportunity qualifiers within large scale link prospect data sets – Garrett French
• Essential qualities of an exceptional link builder – Melanie Nathan