Link Building this week (41.2008)

12 Oct

Google shared some info on the topic of links last week, starting with a post about internal link architecture, which was followed by a post about outbound links. The last link related post touched the subject of internal linking, but was pretty disappointing.

It was pretty hard to miss, but in case you didn’t notice: the SMX East was last week. Unfortunately, I wasn’t there (I’ll be in London next month, though), but luckily there are always folks covering the conference. Virginia Nussey attended to the Link Building Fundamentals session, while Tamar Weinberg covered the Internal Linking Tactics. The Maine SEO blog listed a few highlights of the External Linking Tactics session.

And also:

3 Responses to “Link Building this week (41.2008)”

  1. Danny Cooper October 13, 2008 at 10:34 am #

    Hi Wiep,

    Nice roundup post, I’d love to hear your opinoin on Gyuates Park’s post about link value as it doesn’t seem very accurate to me.

    Also could you consider my blog for next week/month’s roundup?

    Thanks

  2. Wiep October 13, 2008 at 7:18 pm #

    Danny, Gyutae does make a few good points and his post shows how difficult it is to value specific types of links.

    Oh, and as a matter of fact, I just subscribed to your RSS earlier this week ;)

  3. Gyutae Park October 13, 2008 at 8:42 pm #

    Danny,
    The method I describe in my article is for determining whether or not a blog link is sending value – this can be done by quickly checking to see if the site being linked to is ranking for the link anchor text. This is much easier to do using long tail keywords only found in the anchor text and not on the site’s page copy.

    If a blog is sending link equity, then the sites being linked to should rank for the long tail link anchor text. Make sense?

    Thanks Wiep for including me on this list!

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