The paid link debate is a discussion that probably will never end. And certainly not if you keep reading stuff like Rae Hoffman’s excellent post about how difficult it is for Google to determine which link is a paid one and which one isn’t. Jim Boykin explains why it’s unlikely that you get penalized for selling text links. Great post, I also believe that Google only tries to identify paid links and to not count them.
However, in some cases, it might better to offer something else of value in stead getting a regular paid link. Another option is using viral marketing as a link building technique.
In the category ‘advanced link building’, Jennifer Slegg posts great stuff about revisiting your linking strategies for a link health check. She offers some great tips which, in some cases, won’t get you any new links, but might give your rankings just that little extra boost.
Michael Martinez is a regular in this advanced category. And when he writes more than one in-depth article in a week, this always results in at least one deadline missed. His Link Analysis hat trick this week even made me miss more than one…