Link Building this Month (07.2009)

1 Aug

Although July (just like August) usually is a quiet month in terms of news and good content, I still came across quite a few interesting link building related posts last month.

A good link marketing strategy contains several different tactics. You want to avoid *just* having link spikes, and should aim for a natural link growth profile instead. In my opinion, the optimal approach to reach this, is to start with a foundation of ‘single’ links first. This could include a handful of directories, business listings, interviews and other low hanging fruit.Try to get a good flow of continuous links going at the same time, for example by publishing a large amount of images, while providing the right creative common attribution info. Or just by launching a blog, where you add good content on a regular basis. From there, you can move on to the ‘peak’ links; press releases and linkbait.

Let’s start with the first of the two. This can be very effective, but sending out mass press releases can also be one of the most ineffective link building tactics, if you’re ‘just sending out press releases to get more links’. Try to understand why press releases get rejected, avoid the most common press release pitfalls, and understand that web PR is all about relationships, you’ll have much more success.

Linkbait starts with a good idea. For those of you who just ran out of good ideas: Lucy Langdon listed a few ways to come up with great new ones, and Garrett French went even deeper into the process of researching, creating & distributing linkbait content. Oh, and don’t forget to measure your success

And also:

7 Responses to “Link Building this Month (07.2009)”

  1. Rae August 3, 2009 at 10:40 am #

    I am a complete newbie about linkbaiting, good thing you have discussed its basics and provided the necessary links and resources here, am off to read through now. Thanks a bunch!

  2. - for Full Time Remote Employee August 4, 2009 at 5:10 pm #

    Another article to pass to my link building team to further educate themselves. Thanks for great content

  3. Justin August 5, 2009 at 12:48 am #

    Ah, measuring your link bait success. I never do that!

  4. blogriser August 6, 2009 at 7:09 am #

    Hi! i’m starting out linkbuilding after quite some time and luckily I found your blog to re-learn all. thanks.

  5. Rae August 17, 2009 at 11:04 am #

    Link baiting is generating much popularity nowadays. I myself am starting with its many rudiments. :)

  6. Mauro August 25, 2009 at 6:42 am #

    Very good stuff guy.. you are my guru in link building science.

  7. Steven van Vessum September 25, 2009 at 11:22 am #

    Good article! I love these monthly wrap-ups where you share all the good stuff. Keep up the good work!