It’s been pretty quiet here lately, so it’s a good thing that there were quite a few good link marketing related posts published on other places that I can point you to. Don’t worry, the post frequency here will increase again soon. Hopefully :)
Link research is a very important part of a link marketing campaign. Tools like MajesticSEO or Linkscape can be very useful, but I’d recommend reading Garrett French’s link builder’s guide to analyzing SERP dominators for link opportunities as well. Combine these two things, and you’ll end up with a killer list of link targets.
When you’ve identified the most relevant and credible link targets, it’s time to contact them. If you’re not sure how to do this, one thing you could do is to ask advice from people who receive lots of link requests or press releases every day. These people can tell you which messages stand out from the crowd, and might be successful because of that.
- Content aggregation for links, traffic and buzz – Adam Singer
- Strategic link building for SEO – Lee Odden
- Link building Q&A with Ben Wills – Andy Beal
- 10 Link bait tips – Lyndon Antcliff
- Buzz is a vital element of digital PR – Adam Singer
Btw, feel free to share your favorite link marketing related posts of last month in the comments, if you feel that I missed something…