Comments on: Link Building Strategies: Big Brand Link Building

By: cybernaut SEO

cybernaut SEO — Fri, 05 Dec 2008 04:06:25 +0000

I got into the conversation a bit on the late side, but felt I had to chime in. Mostly because I have been spending allot of time recently contacting sites that link to my clients. Sometimes I feel that its just as hard to persuade someone to change there link or link text as it is to get a fresh new link. but I would definitely agree that for those high quality links its worth the effort, and can have a significant impact. Especially if you get them to give you a deep link on one of your high converting pages!

By: Wiep

Wiep — Wed, 23 Jul 2008 06:40:18 +0000

@Tom; Good points! Got a promotion btw? :P @Rich; Affiliate links can pass juice, but I always advise to keep link building and affiliate marketing separated. @Linda; Some companies don't seem to get it that bad text link ads can cause serious brand damage...

By: Linda Bustos

Linda Bustos — Tue, 22 Jul 2008 21:56:00 +0000

Re: matt ridout’s comment, yes, some big brands use less-than-upright linking tactics. One top retailer comes to mind, doing a backlink check on it, I found a text link in a blog footer to the retailer right next to a link to a bestiality site. Seriously, text link ads gone wrong, that’s for sure!

By: Link Building Team Reading List 7.21.08 » (EMP) E-Marketing Performance

Link Building Team Reading List 7.21.08 » (EMP) E-Marketing Performance — Mon, 21 Jul 2008 18:03:42 +0000

[...] Link Building for Big Brands [...]

By: Rich Pearson

Rich Pearson — Fri, 18 Jul 2008 17:29:55 +0000

Thank Wiep – good point, although do affiliate links pass link juice?

If you or your readers are interested, we’re opening up our service to 15-20 SEOs for link identification/building purposes – for more info, you can email me at rich(at)attributor(dot)com or visit http://www.attributor.com/link_building_beta

By: CFETWTF of Distilled

CFETWTF of Distilled — Fri, 18 Jul 2008 11:13:49 +0000

Nice post with some great points. One thing we’ve had success with is leveraging your communities/users to build links for you. If you’re a big brand then you almost certainly have users who are evangelical and a lot of traffic – make it easy for them to talk about you and links to you. Running competitions and quizzes and all of that stuff can get links in large volumes which it’s hard to get when building links manually.

By: Wiep

Wiep — Fri, 18 Jul 2008 09:39:03 +0000

@Matt, yeah, I know ;)

And thanks for Stumbling.

By: Matt Ridout

Matt Ridout — Fri, 18 Jul 2008 09:27:46 +0000

I can tell you big brands still use agencies to build links, especially in super competitive environments – trust me ;)

Nice post, have stumbled :)

By: Wiep

Wiep — Fri, 18 Jul 2008 07:53:45 +0000

@Marios; Very true. That can save a lot of time. @Everett; Great tips, but most of those aren't specifically for big brands. Educating your own departments, however can be very fruitful. Good one. @Rich; Especially providing a link back in the specs sheets of your products, which get listed on numerous (affiliate)websites, can work pretty good. That can generate lots of deeplinks and is a necessity in the battle against dupe content. @Hugo; Actually, this post wasn't intended to list lots of specific techniques, but more as a "Hey, big brand! You don't have to build lots of new links, but you have to optimize your current situation!" kind of post. But a follow up on this one is definitely on my list ;)

By: Hugo

Hugo — Fri, 18 Jul 2008 01:13:38 +0000

All I’m going to say is that some very specific techniques were left out of this post and that some of the comments left on here aren’t 100% accurate.

That said, thanks for the post, Wiep! It was definitely food for thought and might serve as food for a follow-up blog post…