SEO is Dead

28 Oct

Actually it really isn’t, but a headline like this always attracts lots of links and tweets from people in the industry, so I thought I’d give it a try as well. Now I’ll just sit back and watch the links pour in.

When I was talking at Distilled‘s (excellent!) ProSeo event earlier this week, this actually was one of the things I mentioned. When doing link research, it’s not important to find out where people link to, but to learn why people link out to those sources. Try to find out what makes people link in an industry or niche you’re targeting. Find out what people like, or what the industry’s red cloth is. For SEO’s, it’s still “SEO is dead”, apparently.

PS – No, I’m not linking out to any of those SEO is dead-type posts or reactions. That red cloth simply does not work on me, so you’ll have to find another one if you’re trying to bait me :)

12 Responses to “SEO is Dead”

  1. Andrew Bleakley October 28, 2010 at 1:10 pm #

    Wait I’m confused. Is SEO Dead? I have a family to feed, if you’ve done something to my livelihood I deserve to know

  2. Steven van Vessum October 28, 2010 at 1:26 pm #

    Something about ‘Peter and the Wolf’ ? ;)

  3. Jonathan Saipe October 28, 2010 at 1:35 pm #

    Heh. Good headline. Good to meet you at ProSEO this week.

  4. More Rover October 28, 2010 at 2:11 pm #

    just waked up and the thirst thing I read was “SEO is dead”, it was scare until I read the text.

  5. Michiel de Nijs October 28, 2010 at 2:21 pm #

    Thank god Wiep, I really thought SEO was DEAD!

  6. Doc Campbell October 28, 2010 at 5:03 pm #

    Wiep, you do realize, I hope, that per the Search Never Answers Knowledge Equations Organization in Liverpool and the Humanity Yields Prosperity Enactment, you’ve opened a real can of worms. ;)

  7. Wiep October 28, 2010 at 7:25 pm #

    @Jonathan: it was nice meeting you as well!

    @Doc: thank God I’m a member of the Hyperlink Or Anchortext Xperts :)

  8. José Féria • SEOJuicy October 28, 2010 at 11:39 pm #

    The professions, hobbies, whether it may be, are increasingly easy to learn. But as in any profession there are those who say they do … and those who actually know what they do.
    In Portugal it is said that “your company is the same as your worst supplier” so choose who you want to work with.

    There are some “SEO professionals” who still confuse optimizing a website to generate leads relevant to the business and appear first in google with a keyword with more than 5 words that no one is looking!

    Thus, website optimization (SEO) remains a profession deserved to be alive and well crafted … is just my opinion and I think that is equal to the companies that generate millions of leads through the search engines every day!

  9. John November 1, 2010 at 6:37 am #

    Very cleaver bit of link-bait as well as traffic generating technique. Well done.

  10. {sem_antics_} November 12, 2010 at 3:06 pm #

    Don’t worry according to Bill it’s now “undead” :-)

  11. Rahul Batra November 19, 2010 at 1:31 pm #

    Good trick to attract the people. Using catchy headline is always use to get more visitors, not catchy rather I would say shocking headline.

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