Just recently, I used crowdSPRING‘s creative community for designing the logo of a new project website. The process went according plan; there were a few good entries and I picked a winning logo. Quickly after that, I received the files I requested, and as soon as I left the designer a positive rating (in other words: when I still was in a very happy mood), I received an email:
I wanted to send a personal note and thank you so much for using crowdSPRING. We’re thrilled to have you as a customer and hope that your experience was positive.
Please let me know if there’s anything we can do to help you or your company going forward. We’d also value any feedback you have on the crowdSPRING website or on your experience in general. We very much appreciate user’s thoughts: good, bad or in-between. And, last but not least, we greatly appreciate any way you might help us to spread the word – in fact, a simple blog entry about your experience is the best possible compliment you could ever give us. We promise to reciprocate any way we can…
Thanks again for being a part of our young community,
It’s a simple email, thanking me for the business we did, asking for feedback, and mentioning that spreading the word (for example a blog post) would be appreciated. It’s a short, honest and to-the-point email, and although it wasn’t in the style I was used from crowdSPring, this short blog post proves that it works.
Do you sell products online? Take a good look at the approach above, and ask yourself how you can implement something similar. It’s simple (it can even be automated), but can be very effective.