Easy Links: Send A Thank You Note

12 Nov

Just recently, I used crowdSPRING‘s creative community for designing the logo of a new project website. The process went according plan; there were a few good entries and I picked a winning logo. Quickly after that, I received the files I requested, and as soon as I left the designer a positive rating (in other words: when I still was in a very happy mood), I received an email:

Hi Wiep,

I wanted to send a personal note and thank you so much for using crowdSPRING. We’re thrilled to have you as a customer and hope that your experience was positive.

Please let me know if there’s anything we can do to help you or your company going forward. We’d also value any feedback you have on the crowdSPRING website or on your experience in general. We very much appreciate user’s thoughts: good, bad or in-between. And, last but not least, we greatly appreciate any way you might help us to spread the word – in fact, a simple blog entry about your experience is the best possible compliment you could ever give us. We promise to reciprocate any way we can…

Thanks again for being a part of our young community,

Best regards,

It’s a simple email, thanking me for the business we did, asking for feedback, and mentioning that spreading the word (for example a blog post) would be appreciated. It’s a short, honest and to-the-point email, and although it wasn’t in the style I was used from crowdSPring, this short blog post proves that it works.

Do you sell products online? Take a good look at the approach above, and ask yourself how you can implement something similar. It’s simple (it can even be automated), but can be very effective.

5 Responses to “Easy Links: Send A Thank You Note”

  1. Thomas | Santhos Webdesign November 14, 2009 at 12:47 am #

    I think I really like this idea! Sometimes linkbuilding can be so frustrating when you ran out of ideas… This post brings in some new perspective!

    Really like your articles by the way!

  2. Bill: Dinkum Interactive November 17, 2009 at 1:25 pm #

    It’s easy to get caught up in the internet marketing fishbowl, link building and the like, but this post reminds me that online marketing is really so much more. Great story.

  3. Sean November 18, 2009 at 4:42 am #

    I like your approach here. Sometimes we forget that building links is really about building relationships. People are eager to help if you ask nicely.

  4. Mike December 3, 2009 at 11:41 am #

    Very interesting way to get customers to comment on your services. This could be a highly beneficial promotion method. Because it is more personal maybe would get a better response to linking requests – building good quality links can be very frustrating and an approach such as this is surely worth consideration.

  5. Kim December 9, 2009 at 11:15 am #

    I’m definitely going to try this out with my clients. It’s pretty easy on your part because they do the work for you and you also get to establish a good relationship with them. Great job.