How to find non-linking brand mentions

20 Sep

Earlier this week, Jason Acidre wrote a post with several good link building tips at Moz. I left a comment about link reclamation, but because I received a few questions about it on Twitter and via email, I decided to write a blog post about this topic: how to find non-linking brand mentions.

First: find mentions

Do you still use Google Alerts for brand monitoring? Then you’re probably missing out on 80% of your brand mentions. With a service like you’ll be able to find *much* more.

And you can also use Mention to monitor specific keywords, instead of just brands, and identify relevant articles or blog posts almost instantly after they have been published. Track two brands for free, or monitor 20 keywords for just $20 a month.

You can also use Google to find brand mentions. Simply search for the keyword that you want to monitor, exclude the sites that you don’t want to keep track of, and refine to the last 24hrs, the last week or maybe even last month.


Then: identify the non-linking mentions

Now you have a list with pages that mention your brand, but the link builder in you will have a specific interest in mentions that don’t link to you. Obviously, those are easy link targets.

Simply use the export function in to get a full list of the URLs that mention your brand. If you use Google, set your preferences to 100 results instead of 10 first. Then use SEOquake or Mozbar (both are Firefox plugins) to easily save all URLs in a csv file.

With SEOtools for Excel, you can crawl these pages and search for sites that don’t link to your site. Use IsFoundOnPage and search for your URL.


Please note that this can take a while, depending on the size of your list. If a zero is returned, the string (your URL) could not be found on the page, which means that they don’t link to your site. Yet. Because you will ask them to, of course.

I’d definitely like a link from…

Pro tip: in stead of using Excel, you can also get someone at or Odesk to build you a tool that does the same for less than $50. That tool will probably be faster and will give you more options to retrieve additional info or data from the pages that you’re checking.

10 Responses to “How to find non-linking brand mentions”

  1. Bryan Vu September 20, 2013 at 11:00 pm #

    Thanks for the share, Wiep! I haven’t used that one yet.

    Also, Instead of paying & waiting for someone to create a tool, fellow linkbuilders can get ScrapeBox (~$50 discounted). This will allow you to scrape link lists for the Google string mentioned, and check it for links back to your domain.

  2. Metz September 21, 2013 at 1:10 am #

    This is interesting to be honest with you. All are relevant and no doubt helpful for a brand. Well, as I can see, the ideas you have shared with us in here are helpful and clear. I am glad you used screenshots for us to understand it further. Thanks for this post!

  3. John-Henry Scherck September 23, 2013 at 7:23 pm #

    Hi Wiep,

    Great article, I’m a huge fan of this process — I’ve been doing something similar for quite awhile.

    I’ve found that with large data sets, SEO Tools for Excel can cause Excel to crash when you start doing formulas that require a lot of processing, so I’ve taken to doing all the crawling and filtering in screaming frog since it’s a bit faster and a lot more stable :)

  4. Wiep September 24, 2013 at 9:00 am #

    @Bryan: Using Scrapebox is also a good option, thanks for suggesting.

    @John-Henry: Yes, SEO for Excel does that sometimes :) Screaming Frog (and Link Prospector, like you mentioned in your posts) is a great alternative!.

  5. Michail Dimitriou October 21, 2013 at 7:00 pm #

    That’s good. I used to use only google search for this. With google allerts uou loose 80% and more, as you said, why google still provide this service? …

  6. Morgan October 28, 2013 at 9:08 am #

    An excellent post thanks. I’ve just signed up to Mention as I hadn’t heard of before reading your post.

    Thanks again

  7. Oyunlar November 7, 2013 at 9:13 pm #

    thanks for the share.

    I think it good for wm. I used to use other programs but its really work it. Thats why i special thanks for u.


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