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Last week, I received an email of an Indian link development company, pitching their services. Normally, these emails end up in my deleted items without reading, but for some reason this email caught my attention. Not that I am interested in outsourcing link development campaigns, but the formatting of the email was pretty unusual (emphasis [...]

While hiring expensive experts can definitely be worth it in some occasions (if you happen to hire the right one, of course), you don’t need to hire a link builder to get more links. Every company -even yours- has employees that can increase your link popularity pretty easily, some even on a weekly or daily [...]

Google’s Maihle Ohye surprised the staying-at-home-from-SMX-East-’ers earlier this week (in a good way) by announcing a series on links on the Official Google Webmaster Central Blog. She started with discussing internal link architecture, followed by outbound links and last but not least a post about inbound links. It’s good to see a few detailed posts [...]

Although there are lots of different link building strategies that are way more effective, lots of people still use good old link requests to get new backlinks. This varies from sending out an occasional email to spamming the hell out of nearly anything online with some kind of link building software. The problem with link [...]

Ask ten SEOs what you have to do to get more links, and 9 will tell you to ‘build great content’. In stead of taking this answer for granted, it’s even better to ask yourself why this is true. In fact, everybody is willing to link to your website, article, page, post or whatever; you [...]

…yes, so what is link building actually? Lee Odden wrote an interesting post about link building vs. content promotion. In this post, he explains why he thinks that ‘unsolicited link acquisition based on content’, perhaps with a little bit of “traditional” link building, will lead to search engine traffic. He is absolutely right, but it [...]