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There, I said it. That’s what I believe is true; there is no such thing as a ‘you have been buying links so you should suffer’ penalty. At least, not if you do it correctly. I’ll make some statements about buying links that probably not everybody will agree on, but this is what I consider [...]

Covert advertising is a form of advertising in movies or tv-shows that doesn’t need disclosure during or near the product placement, but works under the premise that it’s a natural part of the work. Mentioning the advertiser in the credits is advisable, but not mandatory. This makes Covert Advertising -if done correctly- quite hard to [...]

After I read Joost de Valk‘s SEO minded reply to the post about To click here or not to click here from Copyblogger.com, I just had to try and see if I could come up with a good example about anchor text differentiation. While this focus isn’t on the same point as the original post [...]

In the process of finding links and determining which links are actually valuable, Google can play a bigger role than you’d expect. Google can tell you exactly which website is of high quality, is relevant to your website, attracts lots of visitors or can provide lots of conversions. Google can even provide information about the [...]

Link Marketing isn’t only about getting clickable links, it’s about getting your URL spread. These 10 links won’t pass any link juice, but they certainly can help getting your website out there. 1. Your Bluetooth profile name Considering the fact that you’re into SEO and computers and geeky gadget stuff, you’ll probably have a phone [...]

Although Google stated that Googlebombing would become very difficult in the future, SERPs show still examples of pretty good results. Most of them are intentional, some are by accident. The example below (thanks for the tip, Hamoedie ;) ) is a great example of an accidental, but very effective, link bomb. The web design market [...]