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But what about the rankings?

25 Oct

A Google PageRank update (a bigger one than earlier this month) has punished large scale blog networks and similar heavy cross linking sites by cutting their PageRank scores. The update also hit several sites that sell (or sold) direct links. Some of the large sites that got hit: Engadget.com (both network and selling links) Joystiq.com [...]

Easy-to-access Link Building data: 404s

23 Oct

Today, I realized, that in stead of writing about When to Stop Your Link Building Activities, I should have been discussing where to start your link building activities first. So let’s discuss an example of really easy-to-access data you can use while starting up your link building campaign. The starting point of your link building [...]

When to end your Link Marketing activities

17 Oct

Several clients have asked this in the past and Vinny Goldsmith got me thinking about this subject as well, by writing about What to do when you’re already ranking #1 in SEOmoz’ UGC section; When can I end my link marketing activities? Well, you can’t pull the plug from link marketing. Ever. Link marketing is, [...]

Link Building Strategies: What Kind of Car do You Drive?

16 Oct

Link Building strategies are like cars; you have cheap ones and expensive types, there are fast ones and slow examples and while some are built to run just a few miles, others have an enormous stamina. So, what kind of car do you drive? Yugo a.k.a. The Link Neglecter Cheap, old and unreliable. While a [...]

Word of Link Marketing: Link forward!

10 Oct

While both Justilien and the SEM INC blog already covered the eMarketer research about the Word of Mouth Marketing effects worldwide excellently, there’s still one point I’d like to mention about this subject. What if the top SERPs for “Your Company” look a bit like this: If you spot a positive consumer opinion, a review [...]

6 links that look like paid ones (but really aren’t)

9 Oct

Like SugarRae pointed out a few weeks ago, it’s quite difficult for Google to find out which link is paid and which one isn’t. If you look at SugarRae’s post from the other perspective (like Google is doing with their current approach), it seems like you have to clarify which links aren’t paid in order [...]

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