Wiep.net » Link Building this Month

Link Building this Summer

Wiep — Mon, 01 Aug 2011 11:51:14 +0000

With my most recent blog post being a few months old, saying that I haven’t been blogging much recently would be an understatement. This probably won’t improve a lot this year, so please expect an irregular posting frequency for at least the next few months.

I’ll keep sharing my favorite stuff from the blogosphere every once in a while, with this being the best link building articles I’ve read during the past few months:

Link building with the experts, the 2011 edition – Rae Hoffman-Dolan
Content based outreach for link building – Justin Briggs
The complete guide to link building with guest posts – Ben Wills
Get over yourself and give me a link (please) – Debra Mastaler
Competitor backlink analysis in Excel – Ethan Lyon
Scalable link building for corporate websites – Jason Acidre
9 Ways you can improve your pitches to blogs & websites – Jeremy Bencken
Link building tactics in 2011 – Ryan Clark
Better understanding link-based spam analysis techniques – Justin Briggs

This post, Link Building this Summer, was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

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Link Building this Month (03.2011)

Wiep — Tue, 05 Apr 2011 19:22:09 +0000

A little bit later than usual, but here are the link building articles I enjoyed reading last month:

Linkbuilding in competitive niches using communities & content – Pete Wailes
Creating exceptional content for boring topics – Michael Gray
21-Day Link Builder Relationship Challenge – Jeremy Bencken
Its not about link placement as much as link discovery – Paul Madden
The link builder’s guide to tracking, documentation and productivity – David Wolf
How to unnaturally naturally vary your anchor text – Ross Hudgens
Link building in 2011 – Maria Walters
Creating encyclopedic content – Michael Gray
Why some sites link, and others don’t – Mark Johnstone
Foundational infographic elements for link baiters – Michael Erin Strong
25 Ways to quality great links – Adam Melson
Can competitors hurt your rankings with bad links? – David Sottimano
5 Ways to track link building success in the social world – Kieran Flanagan
A model for link building: beyond “great content” – Ross Hudgens
Journalism, ‘churnalism’ & the sticky subject of anchor text links – Nichola Stott

And a few conference recaps:

Distilled link building seminar (New Orleans)
SMX West (San Jose)
Think Visibility (Leeds)

Please leave a comment if you think there’s anything missing in this list.

This post, Link Building this Month (03.2011), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (02.2011)

Wiep — Tue, 01 Mar 2011 12:13:10 +0000

Link building articles I enjoyed reading last month:

Don’t break the cardinal rule of link bait – Debra Mastaler
Original ideas for building content for links – Ken McGaffin
Link building with developers – Will Critchlow
9 Ways to work with your client’s PR agency – Nicola Stott
Link building for speed, efficiency and quality – Ben Wills
How to rank nationally with local links – Ross Hudgens
How I failed at link building – Adam Audette
How to make a link bait that goes viral – Rohan Pawale
The preciprocation link building flowchart – Garrett French
Online PR and getting links from major media – Ken McGaffin
51 essential link building tips – Kelvin Newman
Getting SEO value from your affiliate links – Paddy Moogan
A link building blueprint: the foundation – Debra Mastaler
Link acquisition & contextual relevancy – Daniel Butler

This post, Link Building this Month (02.2011), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (01.2011)

Wiep — Wed, 02 Feb 2011 12:36:46 +0000

Link building articles I enjoyed reading last month:

See something? Cite something – Caldwell Tanner
Are you a link loud mouth? – Debra Mastaler
Link building tips & strategies – Matt Roberts
How to get links from journalists – Nicola Stott
Five ways to get links from fan sites – Rob Ousbey
4 Link building phenomena dissected – Jennifer van Iderstyne
How to avoid link builder’s block with chunking – Kieran Flanagan
Link building interview with Wil Reynolds – Elise Redlin-Cook
Leverage media buys for link building – Hugo Guzman
Is this proof directory submissions still work? – Shaun Anderson
Analyzing a magazine website for link prospects – Ken McGaffin

This post, Link Building this Month (01.2011), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Year

Wiep — Thu, 30 Dec 2010 17:39:57 +0000

Unlike previous years, I did not have as much time for blogging in 2010 as I had hoped I would have. Although I did publish a few articles that I think deserve a mention, you can find the best link building articles of the year on other blogs.

These articles are my personal favorites of 2010:

1. Link Building with the Experts – 2010 Edition

Rae Hoffman-Dolan, Outspoken Media

What’s better than getting advice from 11 link building experts at the same time? It simply is not possible to read this article and not get new ideas for your link building campaign.

2. Building Deep Links Into E-Commerce Product Pages

Everett Sizemore, SEOmoz

Building links to ecommerce pages can be one of the hardest things to do. Sure, anyone can build links to home pages or link bait content, but what about pages that scream “BUY ME!”?

3. 62 steps to the definitive link building campaign

Mark Nunney, Wordtracker

Most of the tips in Mark’s article will probably not sound new to most link builders, but it’s the thoroughness of the article and the clear process that made it stand out for me in 2010.

And these articles also deserve another read:

How to turn citations into links – Ken Lyons
Hands on tips for link building – Paddy Moogan
The ultimate guide to link valuation – Ross Hudgens
Get press for your website, app or service – Jeremy Schoemaker
SEL Backlink analysis series, part 1, 2 and 3 – Garrett French
How to build links when you don’t have linkable assets – Hugo Guzman
“Inkbait”, a case study in linkability – Debra Mastaler
The reasonable surfer, makes for unreasonable thinkers – David Harry
How to get links in tough industries – Paddy Moogan
50 Ways to lose your link – Julie Joyce
Almost anything on the Ontolo blog – Garrett French

Feel free to leave a comment if you think I missed something.

This post, Link Building this Year, was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (10.2010)

Wiep — Mon, 01 Nov 2010 12:37:14 +0000

The conference season has officially started. People are talking about SEO, SMM and more marketing abbreviations in nearly any medium to large-sized city in the world, which means that these people probably have less time to blog this month. I didn’t come across a whole lot of excellent articles (maybe I was too busy enjoying my vacation), but this article with hands-on link building tips stood out for me. Great, actionable advice that nearly anyone can use!

When I was at ProSEO in London last week, three things seemed to come back in any link building session: create a natural and brand-rich link landscape, find out why people link out or share stuff, and building relationships remains important. Russel Smith‘s explanation of the BBC’s approach to infographics and their new linking guidelines was just one of the small extras that made the event even more worthwhile.

And more great articles:

The ultimate link building secret weapon – Hugo Guzman
How to find link building opportunities – Garrett French
Websites that got great links – Will Critchlow
Directories: a value exctraction guide – Ross Hudgens
Why linkbait doesn’t translate to dollars – Lisa Barone
What do you really want from your link builder – Debra Mastaler

Conference recaps:

How to become a link magnet (SES Chicago)
Show me the links (SMX East)
The Link Whisperer (A4U London)
Advanced link building (A4U London)
Link building in competitive niches (ProSEO London)
Big budget link building (ProSEO London)

And the last mention this month goes out to Ontolo, who have launched V2 of their link building tools this month. I haven’t had time to give these tools a try yet, but you can expect a full review of the Ontolo toolkit somewhere this month.

This post, Link Building this Month (10.2010), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (09.2010)

Wiep — Mon, 04 Oct 2010 07:46:28 +0000

Although quite some verticals are still being dominated by link buyers with very deep pockets and (usually way too many) anchor text optimized links, it’s good to see and hear about more and more companies choosing for a more creative approach. And I don’t mean creative in finding new ways to buy links, but creative by, for example, turning citations into links or putting some effort in PR, in stead of just sending out a press release. That’s how you obtain valuable links that still have value in a year or two as well…

And more great articles:

How not to secure a link – Hugo Guzman
The art of link building for established brands – Eric Enge
Ruud questions: Jim Boykin – Ruud Hein
8 Ways backlink analysis can offer competitive intelligence – Eric Ward
The link party is never over – Debra Mastaler
In defense of links: in links we trust – Scott Rosenberg
QR codes: are you ready for paper based hyperlinks? – Mark Sprague
10 Link opportunity segments that increase link acquisition efficiency and conversion rates – Garrett French

This post, Link Building this Month (09.2010), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (03.2010)

Link Building this Month (08.2010)

Wiep — Wed, 01 Sep 2010 10:13:47 +0000

SEO seems to have a questionable reputation, unfortunately, which is comparable to the reputation of car salesmen and lawyers. I’m sure that, like in any other industry, over 80% of the people working in it has the best intentions, but it’s tactics like this and threads like this that give both the 80% and the other 20% a bad name. That’s just how things work, and “92 reasons why SEOs are God’s gift to humanity”-type posts usually only make it worse. You are now a car salesman, deal with it.

Now on to today’s main concern for many of these SEOs: getting links (legitimately). One way to get links is via PR. And although many news websites and journalists don’t link out very often, there are still lots of ways to get links from newspapers. Just make sure that your pitch is ok, that you’re pitching the right person in the right way, and you’ll double your chances of success. Keep in mind, though, that influence != popularity.

And more great articles:

5 Link building questions that make me die a little inside – Jennifer Van Iderstyne
An infographic case study – Ken Lyons
Five things I’ve learned about paid links – Melanie Nathan
Link building expectations formula – George Fisher
124 eCommerce link building queries – Garrett French
Market research for link building – Paddy Moogan
Link building techniques: risk vs. reward – Ian Lurie
7 Different visualisations of link profiles – Tom Critchlow
Different types of overlooked linbait – Jordan Kasteler
How to promote link worthy content – Arnie Kuenn
Investing in link building – Mike Pantoliano
SESSF link building live blogging – Garrett French
ASE link building live blogging – Lisa Barone

PS – Feel free to drop me a note or to shout at me on Twitter if you think I left out an amazing article. Desperately need more link building round-ups? Ontolo publishes one every week!

This post, Link Building this Month (08.2010), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (03.2010)

Link Building this Month (07.2010)

Wiep — Mon, 02 Aug 2010 08:00:40 +0000

We’re only halfway during the summer, but I think that this years winner of the SEMMYs is already decided. Rae Hoffman collected the thoughts of 11 great link builders (just like she did two years ago) and compiled something that I would call link building awesomeness. That’s about 100 years of link building experience in one article, so you’d better read it, bookmark it, print it and read it again.

The reason why group interview articles are so great to read, is because they are usually packed with real life examples (not guesses or assumptions), case studies, tips from the field and some form of link building discussion. Any link building strategy tips, advice on how to do research, or content marketing guidance you get from such an article has already been tested an tuned, so you can use it straight away.

And more great articles:

Are we over-engineering the link graph? – Nicola Stott
The 5 types of influencers on the web – Lisa Barone
9 Steps to SEO PR that won’t drive the PR team crazy – Ian Lurie
The evolution of ranking signals – David Harry
Visualising back link data using Venn diagrams – Kelvin Newman
15 Tips for harnassing your creativity – Tucker Cummings
Content based link opportunity analysis – Garrett French
Crafting real business metrics for link building – Conrad Saam
Guest blogging: leveraging expertise and influence – Loren Baker
How to focus on content to create linkbait – Jordan Kasteler
Link bait: half luck, half skill, half something else – Ian Lurie
How to rank on page 1 of Google without buying one paid link – Neil Patel
Beginners guide to link building – Steven Bradley
Linktoberfest (Infographic) – Vertical Measures
Link building Monopoly (Infographic) – Linkbuilding.nl

This post, Link Building this Month (07.2010), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (03.2010)

Link Building this Month (06.2010)

Wiep — Mon, 05 Jul 2010 18:24:43 +0000

“Link building is becoming more difficult lately. People don’t link out anymore and Twitter is polluting the link graph. Oh, and Google isn’t treating my links they way they should.” This seems to be the consensus on various blogs, forums and even Twitter, but I can’t say I agree with it.

Actually, I even think that link building has become more easy, and especially a lot more fun during the past few years. Sure, it can be different to build links to certain types of websites, and some industries are more polluted with bad links than the Gulf of Mexico currently is with oil, but this just asks for more creativity.

Thinking outside the box, evaluating success from the past, building relationships, or even thinking a bit past the usual tactics while avoiding the most common pitfalls can bring you quite far. In other words: there’s no such thing as advanced link building – it’s simply a mix between creativity, logical thinking and persistence (sometimes with a little bit of help).

And also:

Real life link building examples from SMX Advanced at Bruce Clay and SEO Gadget
The myth of volume-based link building – Hugo Guzman
Why building links is important – Leo Dimilo
Choosing the right link development strategy – Kieran Flanagan
Death to the paid link – Ross Hudgens
Link building opportunities big brands miss – Rishi Lakhani

This post, Link Building this Month (06.2010), was published on Wiep's link building blog. Visit the site to read more stuff, or to join the link building conversation.

Link Building this Month (03.2010)