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Building Link Targeted Content That Works: Step 3 of 3 – Launching, Monitoring & After Care

26 Jun

This is the third and last part of the guide to building link targeted content. Part one was titled Researching for Inspiration & Brainstorming for Ideas and part two discussed Creating Content & Preparation. All posts are available as a combined, single post or as pdf (14 pages of black text on white background, I […]

Building Link Targeted Content That Works: Step 2 of 3 – Creating Content & Preparation

7 May

This is the second part of a three posts counting guide to building link targeted content. Part one was titled Researching for Inspiration & Brainstorming for Ideas. The first part of this series was a selection of tips on how to use your surroundings to come up with interesting ideas that can lead to great […]

Building Link Targeted Content That Works: Step 1 of 3 – Researching for Inspiration & Brainstorming for Ideas

16 Apr

There’s no doubt that creating a valuable piece of content is a great way -and maybe even the best way- to attract links. However, when I mention link baiting (or link targeted content), I often get reactions like ‘it sounds nice, but link baiting probably isn’t the way to go for me’, or that ‘building […]

Link Baiting: Do you control the link flow or do you 301 it all?

29 Nov

Yesterday, when I was doing some research on Digg, I spotted a page that I had seen before and wanted to check it out once more. This page in question managed to get to the front page about three months ago, but when I tried to visit it today through Digg, it wouldn’t load anymore. […]

Why Link Baiting isn’t exactly the same as Viral Marketing

7 Nov

In my opinion, these two types of online promotion are almost the same, except for one big difference: the end goal. In a Viral Marketing campaign, the main goal usually is to reach as much people as possible (in a SMART way) to deliver them a positive brand message. When you’re link baiting, you can […]

Link Baiting: Which Hook Attracts the Right Fish?

31 Oct

It is, like Lisa Barone mentioned earlier, time to let your link baiting campaign grow up. This starts with focusing your link bait campaigns the right way, by using the right hook and by dropping your bait in the right place. And what type of hook to use and where to drop your bait, depends […]

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