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	<title>Wiep.net &#187; Branding</title>
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	<lastBuildDate>Mon, 13 Aug 2012 14:30:53 +0000</lastBuildDate>
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		<title>Monitor the demand for your personal brand</title>
		<link>http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/</link>
		<comments>http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 06:44:13 +0000</pubDate>
		<dc:creator>Wiep</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/</guid>
		<description><![CDATA[It has been mentioned before, online marketing is like a big popularity contest. When you enter a popularity contest (since you&#8217;re probably in to SEO, you already have), you&#8217;ll want to know your score. The score for your company and/ or website isn&#8217;t very hard to track. Just monitor your rankings, visitors, sales, subscribers or [...]<p><br/><br/>This post, <a href="http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/">Monitor the demand for your personal brand</a>, was published on Wiep's <a href="http://wiep.net">link building blog</a>. Visit the site to read more stuff, or to join the link building conversation.</p>
]]></description>
				<content:encoded><![CDATA[<p>It has been mentioned before, online marketing is like <a href="http://www.sugarrae.com/newsflash-youre-damn-right-its-a-popularity-contest/" target="_blank">a big popularity contest</a>. When you enter a popularity contest (since you&#8217;re probably in to SEO, you already have), you&#8217;ll want to know your score. The score for your company and/ or website isn&#8217;t very hard to track. Just monitor your rankings, visitors, sales, subscribers or whatever you consider as a score. But how do you measure the popularity of your personal brand? Easy, use search ads. This is also very useful to serve people who search for your name the page that <em>you</em> <em>want</em> them to see.</p>
<p>Have you been busy creating some personal buzz lately? Monitor how often your name is being Googled or Yahoo&#8217;ed. Create your own <a href="http://google.com/trends?q=matt+cutts" target="_blank">Google Trends</a>. You can easily determine how often people were searching for you (or a username you use), by checking the amount of impressions your ad received. It has to be said that, unlike in real life, having a weird name pays off when you use this strategy. Can you imagine dozens of people with <a href="http://www.seobythesea.com/?page_id=93" target="_blank">really</a> <a href="http://www.pubcon.com/bios/elisabeth_osmeloski.htm" target="_blank">uncommon</a> <a href="http://www.seomoz.org/team/randfish" target="_blank">names</a> <a href="http://wiep.net/about-wiep/" target="_blank">like</a> <a href="http://www.cameronolthuis.com/" target="_blank">this</a>? If your name is Mike Johnson, it&#8217;s harder to determine if people are looking for you or for that other Mike.</p>
<p>If you don&#8217;t want to invest in tracking yourself (which I can&#8217;t imagine), you can also let others do it for you. Did you know that there are two <a href="http://www.naymz.com" target="_blank">services</a> (I know of) that place ads to a page you create for free? I haven&#8217;t tested them out, but I&#8217;m pretty sure they can be useful to some.</p>
<p><br/><br/>This post, <a href="http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/">Monitor the demand for your personal brand</a>, was published on Wiep's <a href="http://wiep.net">link building blog</a>. Visit the site to read more stuff, or to join the link building conversation.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>7 ways to not pronounce my name correctly</title>
		<link>http://wiep.net/talk/branding/7-ways-to-not-pronounce-my-name-correctly/</link>
		<comments>http://wiep.net/talk/branding/7-ways-to-not-pronounce-my-name-correctly/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 20:31:06 +0000</pubDate>
		<dc:creator>Wiep</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://wiep.net/talk/branding/7-ways-to-not-pronounce-my-name-correctly/</guid>
		<description><![CDATA[Personal branding is hot. Really hot. Because my personal brand value of close to zilch, I guess it&#8217;s more important to get my brand name pronounced right. I know Wiep is only a four letter word, but I can imagine that it’s quite hard to pronounce it if you don’t know how. The Dutch language [...]<p><br/><br/>This post, <a href="http://wiep.net/talk/branding/7-ways-to-not-pronounce-my-name-correctly/">7 ways to not pronounce my name correctly</a>, was published on Wiep's <a href="http://wiep.net">link building blog</a>. Visit the site to read more stuff, or to join the link building conversation.</p>
]]></description>
				<content:encoded><![CDATA[<p>Personal branding is <a href="http://www.quicksprout.com/" target="_blank">hot</a>. <a href="http://www.stuntdubl.com/2007/07/11/reputation-management/" target="_blank">Really hot</a>. Because my personal brand value of close to zilch, I guess it&#8217;s more important to get my brand name pronounced right.</p>
<p>I know Wiep is only a four letter word, but I can imagine that it’s quite hard to pronounce it if you don’t know how. The Dutch language can be a bitch.<br />
Wiep is pronounced as ‘cheap’, but without the ch. Now mix the ‘eap’ with a combination of a V and a W (like some sort of Russian V). That’s it. V/W-eap.</p>
<p>Do you want to know how <em>not</em> to pronounce my name? There are 7 ways after the jump.</p>
<p><span id="more-14"></span></p>
<p>Because it <em>still</em> can be difficult to pronounce (it actually is really easy, but I don’t want to make you feel bad if you still can’t do it correctly), so here are 7 ways of not to pronounce my name correctly.</p>
<p><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object><param name="src" value="/wav/wyep.wav"></param><param name="autoplay" value="false"></param><param name="volume" value="100"></param> <embed src="/wav/wyep.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>I&#8217;m not from Tzadjikistan, you know?</em><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object></p>
<p><param name="src" value="/wav/wipe.wav"></param><param name="autoplay" value="false"></param><param name="volume" value="100"></param> <embed src="/wav/wipe.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>I don&#8217;t want to get associated with a sweeping motion.</em><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object></p>
<p><param name="src" value="/wav/hey.wav"></param><param name="autoplay" value="false"></param><param name="volume" value="100"></param> <embed src="/wav/hey.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>Building a brand gets rid of lots of these.</em><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object></p>
<p><param name="src" value="/wav/john.wav"></param><param name="autoplay" value="false"></param><param name="volume" value="100"></param> <embed src="/wav/john.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>Not even close.</em><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object></p>
<p><param name="src" value="/wav/soab.wav"></param><param name="autoplay" value="false"></param><param name="volume" value="100"></param> <embed src="/wav/soab.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>I do get these a lot, though.</em><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object></p>
<p><param name="src" value="/wav/jc.wav"></param><param name="autoplay" value="false"></param><param name="volume" value="100"></param> <embed src="/wav/jc.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>I wish.</em><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" type="audio/wav" height="16" width="136"></object></p>
<p><param name="src" value="/wav/wtfita.wav"></param><embed src="/wav/wtfita.wav" type="audio/wav" autoplay="false" autostart="false" volume="100" pluginspage="http://www.apple.com/quicktime/download/" height="60" width="144"></embed><em>Imagine your girlfriend&#8217;s seven foot ex-husband saying this&#8230;</em></p>
<p><br/><br/>This post, <a href="http://wiep.net/talk/branding/7-ways-to-not-pronounce-my-name-correctly/">7 ways to not pronounce my name correctly</a>, was published on Wiep's <a href="http://wiep.net">link building blog</a>. Visit the site to read more stuff, or to join the link building conversation.</p>
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