Comments on: Monitor the demand for your personal brand http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/ Link Building Blog Tue, 24 Jan 2012 16:38:44 +0000 hourly 1 By: Joy http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/comment-page-1/#comment-130221 Joy Sun, 07 Jun 2009 13:32:03 +0000 http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/#comment-130221 A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex. Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney. As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand. A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex.

Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney.

As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand.

]]> By: Mike Johnson http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/comment-page-1/#comment-332 Mike Johnson Mon, 27 Aug 2007 16:53:33 +0000 http://wiep.net/talk/branding/monitor-the-demand-for-your-personal-brand/#comment-332 I know *exactly* what you mean about unique names. -Mike Johnson I know *exactly* what you mean about unique names.

-Mike Johnson

]]>