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Link Building this Month (08.2009)

1 Sep

Just like last month, I came across a few interesting articles that might be good reading material for those who try to obtain links through sending out press releases. One of the best articles I’ve read in a while is Ken McGaffins list with 10 reasons why journalists may write about your site. Only link [...]

Need More Proof that Links are (Still) Important?

25 Aug

Every two years, SEOmoz ask dozens of search marketing professionals to share their opinions on several (possible) search engine ranking influencing factors, and they’ve just released this years edition. It’s funny to see that, although I hear and read about ‘links getting devalued as a search engine ranking influencing metric’ more often, 80% of the [...]

Link Building this Month (07.2009)

1 Aug

Although July (just like August) usually is a quiet month in terms of news and good content, I still came across quite a few interesting link building related posts last month. A good link marketing strategy contains several different tactics. You want to avoid *just* having link spikes, and should aim for a natural link [...]

Why You Should Keep an Eye on Your 404 Stats

20 Jul

Recently, I installed the Broken Link Checker plugin for WordPress, to keep an eye on my outgoing links. You could also use Xenu Link Sleuth to do this, but having a plugin doing this regularly, and to see the broken links show up in your WP dashboard makes it much more actionable. And even better: [...]

10 Questions to Ask a New Link Marketing Client

7 Jul

Yes, I know that I have already explained where you can start your link building campaign, but, actually, a link building campaign begins even before you start analyzing the current situation, and far before you start building new links. It starts with asking the right questions. In this post, I’ll mention a few questions that [...]

Link Building this Month (06.2009)

1 Jul

It’s been pretty quiet here lately, so it’s a good thing that there were quite a few good link marketing related posts published on other places that I can point you to. Don’t worry, the post frequency here will increase again soon. Hopefully :) Link research is a very important part of a link marketing [...]

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