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In the process of finding links and determining which links are actually valuable, Google can play a bigger role than you’d expect. Google can tell you exactly which website is of high quality, is relevant to your website, attracts lots of visitors or can provide lots of conversions. Google can even provide information about the [...]

Loren Baker discovered some nasty Link Building tactics from HitcounterMaster for iDealPaydayLoans.com. By adding an invisible link to their widely spread hit counter, HitcounterMaster managed to get iDealPaydayLoans ranked first for Payday Loans. How about that. We’ve seen companies getting ranked with unintentional link bombs, other companies rank high because they’re too much of an [...]

While there are companies that use nothing but online advertising, some companies still almost neglect the web. Most of these companies are the top overall advertisers. AdAge released the 2007 edition of the Top 100 US Advertising Companies (pdf, or via this html link) a while ago, but I stumbled upon it this weekend. Research [...]

Link Marketing isn’t only about getting clickable links, it’s about getting your URL spread. These 10 links won’t pass any link juice, but they certainly can help getting your website out there. 1. Your Bluetooth profile name Considering the fact that you’re into SEO and computers and geeky gadget stuff, you’ll probably have a phone [...]

It looks like the last few weeks were all about Link Builders. Justilien wrote about How to Train Link Developers to become Marketing Gurus as a follow up on his post with 7 Link Builder Training Tips. Debra Mastaler’s contribution to the Link Week section of SEL was Link Builder related as well, she talked [...]

Although Google stated that Googlebombing would become very difficult in the future, SERPs show still examples of pretty good results. Most of them are intentional, some are by accident. The example below (thanks for the tip, Hamoedie ;) ) is a great example of an accidental, but very effective, link bomb. The web design market [...]