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Link Building strategies are like cars; you have cheap ones and expensive types, there are fast ones and slow examples and while some are built to run just a few miles, others have an enormous stamina. So, what kind of car do you drive? Yugo a.k.a. The Link Neglecter Cheap, old and unreliable. While a […]

Althought the paid link discussion was hot this week, I’m not going to link to more than one post about this subject; there’s nothing I want to add to SEL’s paidlink round-up. Eric Lander did a great post about The Necessary Evolution of Linkbait. When even Sphinn members say they’re getting tired of some linkbait […]

While both Justilien and the SEM INC blog already covered the eMarketer research about the Word of Mouth Marketing effects worldwide excellently, there’s still one point I’d like to mention about this subject. What if the top SERPs for “Your Company” look a bit like this: If you spot a positive consumer opinion, a review […]

Like SugarRae pointed out a few weeks ago, it’s quite difficult for Google to find out which link is paid and which one isn’t. If you look at SugarRae’s post from the other perspective (like Google is doing with their current approach), it seems like you have to clarify which links aren’t paid in order […]

There, I said it. That’s what I believe is true; there is no such thing as a ‘you have been buying links so you should suffer’ penalty. At least, not if you do it correctly. I’ll make some statements about buying links that probably not everybody will agree on, but this is what I consider […]

I noticed two subjects got a lot of attention during the past few days. One of them is the good old paid link discussion that has been going on since, well, since like forever. Aaron Wall explains How You Can Rent a Million Links and Stay Under the Radar and even Forbes (out of all […]