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Why Link Baiting isn’t exactly the same as Viral Marketing

7 Nov

In my opinion, these two types of online promotion are almost the same, except for one big difference: the end goal. In a Viral Marketing campaign, the main goal usually is to reach as much people as possible (in a SMART way) to deliver them a positive brand message. When you’re link baiting, you can […]

Google wants YOU to ask questions

6 Nov

And that’s why they link to the Youtube CNN/ Republicans Debate page on the Google front page…

Link Building this Week (Nov. 2)

2 Nov

On of the best posts I read in quite a while is SearchEnginePeople’s post about Offline Links. In stead of submitting your website to a directory, you can now stick your website to a lamp post, put it on your business card or print your deeplink in a magazine. Endless possibilities. Technology like this makes […]

Link Baiting: Which Hook Attracts the Right Fish?

31 Oct

It is, like Lisa Barone mentioned earlier, time to let your link baiting campaign grow up. This starts with focusing your link bait campaigns the right way, by using the right hook and by dropping your bait in the right place. And what type of hook to use and where to drop your bait, depends […]

Awww, man!

27 Oct

Google just updated their toolbar PageRank score for the third time in three weeks. The score you’re seeing in the toolbar at this moment has probably been exported on the 2nd of October, somewhere between 3.45pm and 8.55pm. As of today, is a PageRank 3, which sucks in my opinion. I really liked that […]

Link Building this Week (Oct. 26)

26 Oct

There were several great posts about linkbait this week. Eric Lander explained How to build a solid linkbait in three easy steps and Patrick Winfield added step four; Using images in a linkbait is important as well. Lisa Barone explains why link bait should mature. “What do you call grown up link bait? You call […]

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