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Last week, I had the chance to addend the SearchEngineStrategies in London, together with three of my colleagues. For me, it was the second time to attend a search engine conference, the SES in New York last year was my first. Unlike usually, I haven’t seen a lot of reports and recaps of the sessions […]

Paid links are good for at least a few mention worthy posts every week. While Eric Enge explains why he doesn’t buy links, Vertical Measures asks if it isn’t so that every link is a paid one. Combine this with Patrick Altoft’s post about buying links in competitive industries and Darren Rowse’s discussion with a […]

In a lot of online marketing strategies, link marketing is one of the smaller posts. Stuff like PPC and Banner ads usually takes most of every online marketing budget. If you take a look at Marketing Sherpa’s Annual Ad:tech Survey, you’ll see that this shouldn’t be the case. Link building is, like LinkWorth states, one […]

I’ll be heading at the SES in London next week, so if you happen to be there as well and if you’re also interested in drinking a beer, feel free to drop me a comment or an email. Oh, and if you’re interested in drinking several beers, you certainly should drop me a note ;)

For websites that have been around for a while, starting a link marketing campaign is much easier than you might think. There’s no need to go out and hunt for new links straight ahead, because it’s usually much easier, faster and more effective to take a look at nearby data. 1. Internal linking structure Optimizing […]

A great post I came across last week was Neyne’s post about unconventional link attributes. He discusses the temporal element of link value and illustrates this with the results of an experiment he performed. Although it’s (like Neyne states as well) not a sterile experimenting environment, the graphs are pretty interesting to see. Another great […]