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Why You Should Keep an Eye on Your 404 Stats

20 Jul

Recently, I installed the Broken Link Checker plugin for WordPress, to keep an eye on my outgoing links. You could also use Xenu Link Sleuth to do this, but having a plugin doing this regularly, and to see the broken links show up in your WP dashboard makes it much more actionable. And even better: […]

10 Questions to Ask a New Link Marketing Client

7 Jul

Yes, I know that I have already explained where you can start your link building campaign, but, actually, a link building campaign begins even before you start analyzing the current situation, and far before you start building new links. It starts with asking the right questions. In this post, I’ll mention a few questions that […]

Link Building this Month (06.2009)

1 Jul

It’s been pretty quiet here lately, so it’s a good thing that there were quite a few good link marketing related posts published on other places that I can point you to. Don’t worry, the post frequency here will increase again soon. Hopefully :) Link research is a very important part of a link marketing […]

Link Building this Month (05.2009)

2 Jun

A good link building campaign starts with a proper strategy. While some think that a goal like ‘obtaining more links’ is sufficient, there are lots of more goals that you can set for your link building campaign. All these different types of goals also show you that -although pitching your site is part of a […]

Indispensable Link Building Tools

27 May

A good link building toolbox is invaluable. Some tools provide extra information or insights, while others  point you to possible new link targets. Using a combination of various tools can without a doubt lead to analysis paralysis, but the right set of tools (and no more!) can put you in the right link building direction. […]

Link Building this Month (04.2009)

1 May

Some months are relatively quite, while you get overloaded with awesome link marketing posts during other months. Luckily, this month was one of the latter, which kinda makes up for the lack of posting on this blog. If only I could find a way to fit 30 hours into a single day, but I guess […]

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