Archive by Author

10 Years of Link Building Advice

23 Feb

This is a guest post by Melissa Campbell, Content Manager at Distilled. Link building has been as essential part of search engine optimisation since practically before search engine optimisation was even a thing. A lot of the advice has stayed the same all this time (we’ve all known for ages that the easiest way to […]

The Link Builder’s Guide to Conducting a Linkability Audit: It’s YOU, Not THEM!

27 Apr

This is the very first guest post on, and it’s definitely an awesome one. Garrett French, co-founder of Ontolo, Inc., was so kind to write an article about how to conduct a linkability audit. A URL’s linkability primarily exists in comparison to its competing URLs – those URLs with a demonstrated ability to rank. […]