The Link Builder’s Guide to Conducting a Linkability Audit: It’s YOU, Not THEM!

27 Apr

This is the very first guest post on, and it’s definitely an awesome one. Garrett French, co-founder of Ontolo, Inc., was so kind to write an article about how to conduct a linkability audit. A URL’s linkability primarily exists in comparison to its competing URLs – those URLs with a demonstrated ability to rank. […]

Link Building for Image Rich Websites

8 Apr

Link building can be relatively easy or pretty difficult, depending on the industry, the type of website and the content. One type of website I have always felt is quite easy to promote, is an image rich website. Images tell stories, images trigger emotions and images are usually non-commercial, which means they have everything a […]

Link Building this Month (03.2010)

1 Apr

Compared to last month, it’s been relatively quiet in terms of link building articles. I guess lots of people were just too busy, crafting their April Fools jokes in an attempt to get some extra links :) A must-read for any SEO is Eric Enge’s interview with Matt Cutts. He confirms a lot of things […]

Link Building this Month (02.2010)

1 Mar

The long winter days seem to have kept quite a few folks inside, considering the large amount of great in-depth link building articles I came across last month. When even Bing starts writing about link spam, you know it must be pretty cold outside… Although I don’t spend as much time on online marketing forums […]

What if link requests were honest?

12 Feb

Everybody who owns a website gets them, and usually several a week: link requests. Especially when your site jumps to a PageRank of 5 or higher, all kinds of webmasters suddenly seem to feel that their website is related to yours. And since they are, why not swap links, right? Over the years, I must […]

Creating Resource Lists for an Improved User Experience, Content Ideas and Links

8 Feb

Great content is the solid foundation of a good website, a positive user experience and (hopefully) some nice incoming links. This, in turn, usually leads to good rankings, a continuous stream of traffic, conversions, and -eventually- a fat bank account. Easy, right? Well, what if you can’t come up with new ideas for good content? […]

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