A Good Alt is Better Than a Bad Anchor

11 Mar

A short while ago, I set up a small test in order to determine the value of an alt attribute, in comparison with a title tag and anchor text. Although quite a few link building text books advize you to avoid using image links, and the results for this subject in the Link Value Factors […]

Link Marketing this Month (02.2009)

2 Mar

Welcome to the second edition of link marketing this month, which highlights some of the most remarkable, interesting and/ or funny link marketing related articles of last month. One of these articles was Rob Bothan’s Link building is not just for SEO. Also, Dave Harry’s view on How search engines detect paid links, Mike Thelwall’s […]

Advertising Strategies that Improve Your Link Popularity

18 Feb

Just like ‘regular’ marketing, you can roughly divide link marketing into two categories; push link marketing (the good old link building) and pull link marketing (link baiting). This division, however, seems to be a very strict one, as I don’t see a lot of folks mixing up pull and push link marketing in order to […]

Winner of a SEMMY!

9 Feb

I know it’s a little bit late, but a few days ago, the winners of the SEMMYs were announced. One of my posts was nominated in the link building category. To my big surprise, my post with 69 link building techniques managed to beat Adam Audette’s link building fundamentals and Jeff Quipp’s list of 75+ […]

Link Marketing this Month (01.2009)

2 Feb

Where I used to link to other great link building related posts every week, this is the very first edition of Link Building this Month. One of the best link building posts I came across last month is actually a presentation. Affiliate Summit published Wil Reynold‘s presentation titled ‘Changing the way we build links‘.  Not […]

Nominated for a SEMMY

30 Jan

Just like last year, Matt McGee organized the SEMMYs, an “annual awards event honoring the great content produced across the search and online marketing industry”. A selection of 25 well-known judges have made a selection of 3 to 6 awesome posts from 2008 in 17 different categories. One of these categories happens to be a […]

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